MyTown is a mobile game

Mobile game

A mobile game is a video game played on a mobile phone, smartphone, PDA, tablet computer or portable media player. This does not include games played on handheld video game systems such as Nintendo DS or PlayStation Portable....

 for the iPhone

IPhone

The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...

 and iPad

IPad

The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and...

. It was made by Booyah

Booyah

Booyah is a social web and mobile entertainment company. The development team draws its experience from the consumer web and social gaming space and entertainment studios such as Blizzard Entertainment, Activision, EA, and Insomniac Games...

, a company who received a $4.5 Million First Round Funding from the iFund of Kleiner Perkins Caufield & Byers. It also raised an additional $20 million funding from Accel Partners

Accel Partners

Accel Partners is a global venture and growth equity firm funding companies from inception through the growth stage.The firm is based in Palo Alto, California with major offices in Bangalore, Beijing, London, and Shanghai....

. The company expects 6 million users by the end of 2010.

Overview

MyTown is based on a major, real time social networking application. It is based on the sales and buying out of real properties, whilst browsing for famous restaurants hotels and famous buildings.

Played by over 1 million people, MyTown is the most popular location-based social game for the iPhone and iPod Touch.

The entire development team draws its creativity not only from other game studios, including Blizzard Entertainment

Blizzard Entertainment

Blizzard Entertainment, Inc. is an American video game developer and publisher founded on February 8, 1991 under the name Silicon & Synapse by three graduates of UCLA, Michael Morhaime, Allen Adham and Frank Pearce and currently owned by French company Activision Blizzard...

, Activision

Activision

Activision is an American publisher, majority owned by French conglomerate Vivendi SA. Its current CEO is Robert Kotick. It was founded on October 1, 1979 and was the world's first independent developer and distributor of video games for gaming consoles...

, Electronic Arts

Electronic Arts

Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers...

 and Insomniac Games

Insomniac Games

Insomniac Games, Inc. is an American video game developer headquartered in Burbank, California. Founded in 1994, Insomniac has released titles for the PlayStation, PlayStation 2, and PlayStation 3 video game consoles. It created Disruptor, the first three Spyro the Dragon games, and the Ratchet &...

, but also from other industries, such as the semi-conductor, consumer web, and social gaming space. Booyah is financed by Kleiner Perkins Caufield & Byers iFund.

Versions

• Booyah released version 3.0 of MyTown on the iPhone.
• Version 3.1 consisted of 10 new levels and many new items.
• Version 4.0 contained another 10 levels, new items, a revamped UI and Item Creation. 4.0 also had a new logo.
• Version 4.1.1 contained 10 more levels, a revamped check-in screen and more new items. This update was another to receive a new logo.
• Version 4.2 contained 5 new levels and new items to create and collect. 4.2 also received a new logo.
• Version 4.3 contained new levels and items.