Booyah is a social web and mobile entertainment

Mobile Entertainment

Mobile entertainment comprises a range of activities associated with mobile electronics. The list is constantly expanding.-Definition:According to Moore and Rutter, a primary difficulty when researching mobile entertainment is that of definition. It is not always apparent to consumers precisely...

 company. The development team draws its experience from the consumer web and social gaming space and entertainment studios such as Blizzard Entertainment

Blizzard Entertainment

Blizzard Entertainment, Inc. is an American video game developer and publisher founded on February 8, 1991 under the name Silicon & Synapse by three graduates of UCLA, Michael Morhaime, Allen Adham and Frank Pearce and currently owned by French company Activision Blizzard...

, Activision

Activision

Activision is an American publisher, majority owned by French conglomerate Vivendi SA. Its current CEO is Robert Kotick. It was founded on October 1, 1979 and was the world's first independent developer and distributor of video games for gaming consoles...

, EA, and Insomniac Games

Insomniac Games

Insomniac Games, Inc. is an American video game developer headquartered in Burbank, California. Founded in 1994, Insomniac has released titles for the PlayStation, PlayStation 2, and PlayStation 3 video game consoles. It created Disruptor, the first three Spyro the Dragon games, and the Ratchet &...

. Booyah is financed by Accel Partners

Accel Partners

Accel Partners is a global venture and growth equity firm funding companies from inception through the growth stage.The firm is based in Palo Alto, California with major offices in Bangalore, Beijing, London, and Shanghai....

 and Kleiner Perkins Caufield & Byers iFund

IFund

The iFund is a US$200 million capital fund. Developers may enter into equity deals for the creation of applications, services, and components for Apple's iPhone, iPod Touch and iPad platform...

.

Booyah currently has two games in production: MyTown, a location based game available on the iPhone and iPod Touch with over 3.1 million users, and Nightclub City, a music-themed Facebook

Facebook

Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 app

Application software

Application software, also known as an application or an "app", is computer software designed to help the user to perform specific tasks. Examples include enterprise software, accounting software, office suites, graphics software and media players. Many application programs deal principally with...

, with over 7.9 monthly active users. Booyah recently announced InCrowd, an app designed to utilize Facebook Places.