Murmur (company)
Encyclopedia
Murmur is a hybrid studio
/technology
company that creates and distributes social film
s. It was formed in 2010 by producer
Mike Knowlton and writer
/director
Hal Siegel.
Murmur released its first film, Him, Her and Them in April 2011. As the first ever social film, it was distributed as a Facebook application. The film blends conventional visual formats like video and photography with social media
capabilities such as comments and utilization Facebook’s friend and profile picture functionalities. Murmur’s next project is currently in development. Knowlton says that "It takes the idea of social mechanics, of loops
, a step further."
Both Knowlton and Siegel are published on the topic of social media mechanics. Knowlton has been featured on Tribeca Film’s Future of Film blog and Siegel has been featured twice on Ted Hope
’s Indiewire
blog, Hope for Film.
Studio
A studio is an artist's or worker's workroom, or the catchall term for an artist and his or her employees who work within that studio. This can be for the purpose of architecture, painting, pottery , sculpture, scrapbooking, photography, graphic design, filmmaking, animation, radio or television...
/technology
Technology
Technology is the making, usage, and knowledge of tools, machines, techniques, crafts, systems or methods of organization in order to solve a problem or perform a specific function. It can also refer to the collection of such tools, machinery, and procedures. The word technology comes ;...
company that creates and distributes social film
Social film
A social film is a type of interactive film that is presented through the lens of social media. A social film is distributed digitally and integrates with a social networking service, such as Facebook or Google+. It combines features of web video, social games and social media.- Key Elements...
s. It was formed in 2010 by producer
Film producer
A film producer oversees and delivers a film project to all relevant parties while preserving the integrity, voice and vision of the film. They will also often take on some financial risk by using their own money, especially during the pre-production period, before a film is fully financed.The...
Mike Knowlton and writer
Writer
A writer is a person who produces literature, such as novels, short stories, plays, screenplays, poetry, or other literary art. Skilled writers are able to use language to portray ideas and images....
/director
Film director
A film director is a person who directs the actors and film crew in filmmaking. They control a film's artistic and dramatic nathan roach, while guiding the technical crew and actors.-Responsibilities:...
Hal Siegel.
Murmur released its first film, Him, Her and Them in April 2011. As the first ever social film, it was distributed as a Facebook application. The film blends conventional visual formats like video and photography with social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
capabilities such as comments and utilization Facebook’s friend and profile picture functionalities. Murmur’s next project is currently in development. Knowlton says that "It takes the idea of social mechanics, of loops
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...
, a step further."
Both Knowlton and Siegel are published on the topic of social media mechanics. Knowlton has been featured on Tribeca Film’s Future of Film blog and Siegel has been featured twice on Ted Hope
Ted Hope
Ted Hope is an American independent film producer based in New York City.As the American Indie wave hit in the early 90’s, Ted was among the first producers to emerge from the pack, and today remains one of the few consistently delivering vital and exciting new work...
’s Indiewire
IndieWire
indieWIRE is a daily news site for the independent film community. It covers indie, documentary and foreign language films, as well industry news, film festival reports, filmmaker interviews and movie reviews...
blog, Hope for Film.