Much 911 is a reality

Reality television

Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded...

-style television program that aired on Canadian

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 music station MuchMusic

MuchMusic

MuchMusic is a Canadian English language Category A specialty channel owned by Bell Media. MuchMusic is dedicated to music-related programs, pop and youth culture.-History:...

. The program concept was that four music VJs (Matte Babel

Matte Babel

Matte Babel is a Canadian television personality. Formerly a VJ for MuchMusic, where he co-hosted Much on Demand, The IT List and Much 911. He also served as a morning host on Toronto's all-news channel CablePulse 24. He has also made appearances in music videos such as Rich London's The Answer...

, Leah Miller

Leah Miller

Leah Miller is a former MuchMusic VJ from Toronto, and current host for So You Think You Can Dance Canada. She is also a correspondent for the entertainment news show ETalk.-Early life:...

, Devon Soltendieck

Devon Soltendieck

Devon Soltendieck is a former MuchMusic VJ from the city of Dorval, on the island of Montreal. He has been an anchor and reporter on CP24 since early 2010.-Early Life:...

 and Sarah Taylor

Sarah Taylor (personality)

- Early life :Taylor is from Hamilton, Ontario, Canada. She studied English and Women's Studies at McMaster University.- Career :She was discovered in the audience for the MuchMusic show MuchOnDemand in 2004, and was asked to be one of the VJs for the channel....

) would make sure a contestant's wildest dream comes true. The contestants each sent (or a friend will secretly sent) videotaped requests of various desires to MuchMusic headquarters. Common requests include pop music

Pop music

Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...

stardom, personal makeovers, changes in their social life, a show business career, or meeting a favourite celebrity.

When a contestant was selected, one of the VJs would surprise the selected contestant in daily life and took them away for the day for a series of surprise planned events each inevitably leading to making their desire come true.