MuchVibe
Encyclopedia
MuchVibe is a Canadian
English language
Category B specialty channel
owned by Bell Media. The channel broadcasts urban music programming such as rap
, hip hop
, r&b, and reggae
. Programming is primarily in the form of music video
s with other programming including concerts, interviews, and more. The channel is fashioned after the former MuchMusic
original program, MuchVibe.
was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch MuchVibe, described as "a national English-language Category 2 music video specialty television service dedicated to Urban music (HipHop, Rap, R&B, Soul and Reggae) and Urban music-related programming."
The channel launched on September 7, 2001.
In July 2006, Bell Globemedia (later called CTVglobemedia
) announced that it would purchase CHUM for an estimated $1.7 billion CAD
, included in the sale was MuchVibe. The sale was subject to CRTC approval and was approved in June 2007, with the transaction completed on June 22, 2007.
While the channel, from its inception, had always been an ad-supported service, on August 31, 2009, commercial advertising was dropped from the music video portion of the channel's schedule. The only remaining commercials existed in programs such as concerts or other special programming.
On September 10, 2010, BCE (a minority shareholder in CTVglobemedia) announced that it planned to acquire 100% interest in CTVglobemedia for a total debt and equity transaction cost of $3.2 billion CAD. The deal which required CRTC approval, was approved on March 7, 2011 and closed on April 1 of that year, on which CTVglobemedia was rebranded Bell Media.
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
English language
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...
Category B specialty channel
Specialty channel
A specialty channel can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targeted television market at a specific demographic....
owned by Bell Media. The channel broadcasts urban music programming such as rap
Rapping
Rapping refers to "spoken or chanted rhyming lyrics". The art form can be broken down into different components, as in the book How to Rap where it is separated into “content”, “flow” , and “delivery”...
, hip hop
Hip hop music
Hip hop music, also called hip-hop, rap music or hip-hop music, is a musical genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted...
, r&b, and reggae
Reggae
Reggae is a music genre first developed in Jamaica in the late 1960s. While sometimes used in a broader sense to refer to most types of Jamaican music, the term reggae more properly denotes a particular music style that originated following on the development of ska and rocksteady.Reggae is based...
. Programming is primarily in the form of music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
s with other programming including concerts, interviews, and more. The channel is fashioned after the former MuchMusic
MuchMusic
MuchMusic is a Canadian English language Category A specialty channel owned by Bell Media. MuchMusic is dedicated to music-related programs, pop and youth culture.-History:...
original program, MuchVibe.
History
In November 2000, CHUM LimitedCHUM Limited
CHUM Limited was a media company based in Toronto, Ontario, Canada from 1945 to 2007. Immediately prior to its acquisition, it held full or joint control of two Canadian television systems — Citytv and A-Channel — comprising 11 local stations, and one CBC Television affiliate, one...
was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch MuchVibe, described as "a national English-language Category 2 music video specialty television service dedicated to Urban music (HipHop, Rap, R&B, Soul and Reggae) and Urban music-related programming."
The channel launched on September 7, 2001.
In July 2006, Bell Globemedia (later called CTVglobemedia
CTVglobemedia
CTVglobemedia , was one of Canada's largest private media companies. Its operations include newspaper publishing , television broadcasting and production , radio broadcasting , and their respective Internet properties.Originally established by BCE and the Thomson family in 2001 combining CTV Inc.,...
) announced that it would purchase CHUM for an estimated $1.7 billion CAD
Canadian dollar
The Canadian dollar is the currency of Canada. As of 2007, the Canadian dollar is the 7th most traded currency in the world. It is abbreviated with the dollar sign $, or C$ to distinguish it from other dollar-denominated currencies...
, included in the sale was MuchVibe. The sale was subject to CRTC approval and was approved in June 2007, with the transaction completed on June 22, 2007.
While the channel, from its inception, had always been an ad-supported service, on August 31, 2009, commercial advertising was dropped from the music video portion of the channel's schedule. The only remaining commercials existed in programs such as concerts or other special programming.
On September 10, 2010, BCE (a minority shareholder in CTVglobemedia) announced that it planned to acquire 100% interest in CTVglobemedia for a total debt and equity transaction cost of $3.2 billion CAD. The deal which required CRTC approval, was approved on March 7, 2011 and closed on April 1 of that year, on which CTVglobemedia was rebranded Bell Media.
Programs
- New Hip Hop Videos
- New Rap & R&B Videos
- PunchMuch
- Vibe 2 Vibe Videoflow
- VibeRated Videoflow
- VibeVideoFlow
- VideoFlow
- VintageVibeVideoFlow
- Note: series list is current as of April 2011.