Ms. Dewey
Encyclopedia
Ms. Dewey was a viral marketing
campaign started by Microsoft
in October 2006. It also refers to the character of the same name, who is the campaign's main subject. The Ms. Dewey website was an Adobe Flash
-based experimental interface for Live Search. The interface features a modern-looking cityscape as a backdrop with the character on the left side, while the search results appear on the right. The cityscape backdrop changed depending on the time of day.
Developed by advertising agency, McCann-Erickson, San Francisco and digital content marketing firm, "EVB San Francisco", Ms. Dewey appeared to be an interactive search assistant who audibly commented on searched keywords in her own style and made random actions when idle, including taking props from behind her desk. The responses actually consisted of about 600 video clips recorded over a period of three days.
Microsoft did not overtly market the website, and appeared to be relying on media coverage to draw users in. Janina Gavankar
played the role of the Ms. Dewey character.
In January 2009 the website became inactive. Now this domain name has been registered by evolution Bureau.
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...
campaign started by Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
in October 2006. It also refers to the character of the same name, who is the campaign's main subject. The Ms. Dewey website was an Adobe Flash
Adobe Flash
Adobe Flash is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast...
-based experimental interface for Live Search. The interface features a modern-looking cityscape as a backdrop with the character on the left side, while the search results appear on the right. The cityscape backdrop changed depending on the time of day.
Developed by advertising agency, McCann-Erickson, San Francisco and digital content marketing firm, "EVB San Francisco", Ms. Dewey appeared to be an interactive search assistant who audibly commented on searched keywords in her own style and made random actions when idle, including taking props from behind her desk. The responses actually consisted of about 600 video clips recorded over a period of three days.
Microsoft did not overtly market the website, and appeared to be relying on media coverage to draw users in. Janina Gavankar
Janina Gavankar
Janina Zione Gavankar is an Indian-American actress and musician of mixed Indian and Dutch descent. Gavankar is also trained as a pianist, vocalist, and orchestral percussionist...
played the role of the Ms. Dewey character.
In January 2009 the website became inactive. Now this domain name has been registered by evolution Bureau.
See also
- Bing
- TafitiTafitiTafiti was an animated search engine launched by Microsoft Corp. and TrappsInteractive. Silverlight animation and video player. It was launched in 2007 and was discontinued in 2009.The name Tafiti comes from the Swahili word meaning to "do research"...
- Ask.comAsk.comAsk is a Q&A focused search engine founded in 1996 by Garrett Gruener and David Warthen in Berkeley, California. The original software was implemented by Gary Chevsky from his own design. Warthen, Chevsky, Justin Grant, and others built the early AskJeeves.com website around that core engine...
- Office AssistantOffice AssistantThe Office Assistant was a Microsoft Office feature to assist users by way of an interactive animated character, which interfaced with the Office help content. It used technology initially from Microsoft Bob and later Microsoft Agent, offering advice based on Bayesian algorithms...
- The Subservient ChickenThe Subservient ChickenThe Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign...
- Microsoft BobMicrosoft BobMicrosoft Bob was a Microsoft software product, released in March 1995, which provided a new, nontechnical interface to desktop computing operations. It was one of Microsoft's more visible product failures...