Mild Seven
Encyclopedia
Mild Seven is a brand of cigarette
s produced by Japan Tobacco
. Mild Seven cigarettes are the third widest smoked cigarette in the world, behind Marlboro and Camel
. Manufactured originally in Tokyo
, by Japanese Tobacco Inc. it has been a top seller since its creation in 1977. Originally manufactured in Japan as a variant of the popular Seven Stars brand
, it is the second largest cigarette brand in the world.
Japan Tobacco was, through Mild Seven, the title sponsor of the Benetton
Formula One
team beginning with the 1994 Formula One season
. This association continued after Benetton
was acquired by Renault
. It was to remain with Renault F1
until the end of the 2009 Formula One season
, but due to European Tobacco Regulations, the company had to end their association with Renault
at the end of the 2006 Formula One season
.
Next to Benetton and Renault, Mild Seven sponsored both Tyrrell Racing
, from 1993 to 1996, and Minardi
in 1997.
Cigarette
A cigarette is a small roll of finely cut tobacco leaves wrapped in a cylinder of thin paper for smoking. The cigarette is ignited at one end and allowed to smoulder; its smoke is inhaled from the other end, which is held in or to the mouth and in some cases a cigarette holder may be used as well...
s produced by Japan Tobacco
Japan Tobacco
, abbreviated JT, is a cigarette manufacturing company. It is part of the Nikkei 225 index. In 2009 the company was listed at number 312 on the Fortune 500 list. The company is headquartered in Toranomon, Minato, Tokyo. The international headquarters are in Geneva, Switzerland.-History:The company...
. Mild Seven cigarettes are the third widest smoked cigarette in the world, behind Marlboro and Camel
Camel (cigarette)
Camel is a brand of cigarettes that was introduced by American company R.J. Reynolds Tobacco in the summer of 1913. Most current Camel cigarettes contain a blend of Turkish tobacco and Virginia tobacco. Early in 2008 the blend was changed as was the package design.-History:In 1913, R.J...
. Manufactured originally in Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
, by Japanese Tobacco Inc. it has been a top seller since its creation in 1977. Originally manufactured in Japan as a variant of the popular Seven Stars brand
Seven Stars (cigarette)
is a brand of cigarettes produced by Japan Tobacco.-Description:It is packaged as king size , 20 cigarettes in a hard pack. The brand was created in response to customer demands for a low tar, menthol and D-spec product.-Types:...
, it is the second largest cigarette brand in the world.
Current lineup
| Name | Price | Quantity | Released | Tar | Nicotine | Sold area |
|---|---|---|---|---|---|---|
| Mild Seven Original | ¥ 410 | 20 | June 1, 1977 | 10 | 0.8 | All Japan |
| Mild Seven Charcoal Filter | ¥ 410 | 20 | ? | ? | ? | All Japan |
| Mild Seven Box | ¥ 410 | 20 | October 1, 1993 | 10 | 0.8 | All Japan |
| Mild Seven FK | ¥ 410 | 20 | May 1, 1988 | 10 | 0.8 | All Japan |
| Mild Seven Special Light Box | ¥ 410 | 20 | July 1, 1990 | 9 | 0.7 | All Japan |
| Mild Seven Lights | ¥ 410 | 20 | July 1, 1985 | 8 | 0.7 | All Japan |
| Mild Seven Light Box | ¥ 410 | 20 | October 3, 1994 | 8 | 0.7 | All Japan |
| Mild Seven Lights Charcoal Filter | ¥ 410 | 20 | ? | 8 | 0.7 | All Japan |
| Mild Seven Super Light | ¥ 410 | 20 | July 1, 1989 | 6 | 0.5 | All Japan |
| Mild Seven Super Light Box | ¥ 410 | 20 | June 2, 1994 | 6 | 0.5 | All Japan |
| Mild Seven Super Light 100's Box | ¥ 410 | 20 | December 1, 2006 | 6 | 0.5 | All Japan |
| Mild Seven Extra Light | ¥ 410 | 20 | August 3, 1998 | 3 | 0.3 | All Japan |
| Mild Seven Extra Light Box | ¥ 410 | 20 | June 2, 1995 | 3 | 0.3 | All Japan |
| Mild Seven Extra Light 100's Box | ¥ 410 | 20 | June 3, 1996 | 3 | 0.3 | All Japan |
| Mild Seven One | ¥ 410 | 20 | March 3, 2003 | 1 | 0.1 | All Japan |
| Mild Seven One Box | ¥ 410 | 20 | December 1, 1999 | 1 | 0.1 | All Japan |
| Mild Seven One 100's Box | ¥ 410 | 20 | February 2, 1998 | 1 | 0.1 | All Japan |
| Mild Seven One Menthol Box | ¥ 410 | 20 | January 7, 2004 | 1 | 0.1 | All Japan |
| Mild Seven One Menthol 100's Box | ¥ 410 | 20 | July 1, 2005 | 1 | 0.1 | All Japan |
| Mild Seven Prime Super Light Box | ¥ 410 | 20 | November 4, 2003 | 6 | 0.4 | All Japan |
| Mild Seven Prime Menthol Light Box | ¥ 410 | 20 | March 1, 2004 | 6 | 0.4 | All Japan |
| Mild Seven Prime Slim Three | ¥ 410 | 20 | July 1, 2005 | 3 | 0.2 | Aichi Aichi Prefecture is a prefecture of Japan located in the Chūbu region. The region of Aichi is also known as the Tōkai region. The capital is Nagoya. It is the focus of the Chūkyō Metropolitan Area.- History :... |
| Mild Seven AQUA Menthol | ¥ 410 | 20 | ? | 6 | 0.5 | All Japan |
| Mild Turkey | ¥ 410 | 20 | November 5, 2006 | 8 | 0.5 | All Japan |
| Mild Turkey Light | ¥ 410 | 20 | November 5, 2006 | 6 | 0.4 | All Japan |
Discontinued
| Name | Quantity | Released | Tar | Nicotine | Sold area |
|---|---|---|---|---|---|
| Mild Seven 5 | 5 | n/a | n/a | n/a | Coffee shops only |
| Mild Seven Select | 20 | October 1982 | 12 | 0.8 | All Japan |
| Mild Seven Menthol | 20 | July 1985 | 10 | 0.8 | All Japan |
| Mild Seven International | 20 | July 1, 1990 | 11 | 1.0 | All Japan |
| Mild Seven Slim Light Menthol | 20 | n/a | 6 | 0.4 | In limited areas |
| Mild Seven Ice Blue Super Light Box | 20 | July 1, 1997 | 6 | 0.5 | All Japan |
| Mild Seven Prime Box | 20 | July 1, 2004 | 10 | 0.7 | Osaka Osaka Prefecture is a prefecture located in the Kansai region on Honshū, the main island of Japan. The capital is the city of Osaka. It is the center of Osaka-Kobe-Kyoto area.- History :... |
| Mild Seven Prime Light Box | 20 | July 1, 2004 | 8 | 0.6 | Fukuoka Fukuoka Prefecture is a prefecture of Japan located on Kyūshū Island. The capital is the city of Fukuoka.- History :Fukuoka Prefecture includes the former provinces of Chikugo, Chikuzen, and Buzen.... , Osaka Osaka Prefecture is a prefecture located in the Kansai region on Honshū, the main island of Japan. The capital is the city of Osaka. It is the center of Osaka-Kobe-Kyoto area.- History :... |
| Mild Seven Super Light Eco Style | 20 | February 1, 2005 | 6 | 0.5 | Mie Mie Prefecture is a prefecture of Japan which is part of the Kansai regions on Honshū island. The capital is the city of Tsu.- History :Until the Meiji Restoration, Mie prefecture was known as Ise Province and Iga Province.... |
Formula One sponsorship
Benetton Formula
Benetton Formula Ltd., commonly referred to simply as Benetton, was a Formula One constructor that participated from to . The team was owned by the Benetton family who run a worldwide chain of clothing stores of the same name. In 2000 the team was purchased by Renault, but competed as Benetton for...
Formula One
Formula One
Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...
team beginning with the 1994 Formula One season
1994 Formula One season
The 1994 Formula One season was the 45th season of FIA Formula One motor racing. It featured the 1994 FIA Formula One World Championship which commenced on March 27, 1994, and ended on November 13 after sixteen races. The season is remembered as one of the most tragic and controversial seasons in...
. This association continued after Benetton
Benetton Formula
Benetton Formula Ltd., commonly referred to simply as Benetton, was a Formula One constructor that participated from to . The team was owned by the Benetton family who run a worldwide chain of clothing stores of the same name. In 2000 the team was purchased by Renault, but competed as Benetton for...
was acquired by Renault
Renault
Renault S.A. is a French automaker producing cars, vans, and in the past, autorail vehicles, trucks, tractors, vans and also buses/coaches. Its alliance with Nissan makes it the world's third largest automaker...
. It was to remain with Renault F1
Renault F1
Lotus Renault GP, formerly the Renault F1 Team, is a British Formula One racing team. The Oxfordshire-based team can trace its roots back through the Benetton team of the late 1980s and 1990s to the Toleman team of the early 1980s. Renault had also competed in various forms since , before taking...
until the end of the 2009 Formula One season
2009 Formula One season
The 2009 Formula One season was the 60th FIA Formula One World Championship season. The season took place over 17 rounds, and started with the on 29 March 2009. It ended on 1 November 2009 with the inaugural ....
, but due to European Tobacco Regulations, the company had to end their association with Renault
Renault
Renault S.A. is a French automaker producing cars, vans, and in the past, autorail vehicles, trucks, tractors, vans and also buses/coaches. Its alliance with Nissan makes it the world's third largest automaker...
at the end of the 2006 Formula One season
2006 Formula One season
The 2006 Formula One season was the 57th season of FIA Formula One motor racing. It featured the 2006 FIA Formula One World Championship which began on March 12 and ended on October 22 after eighteen races. The Drivers' Championship was won by Fernando Alonso of Renault F1 for the second year in a...
.
Next to Benetton and Renault, Mild Seven sponsored both Tyrrell Racing
Tyrrell Racing
The Tyrrell Racing Organisation was an auto racing team and Formula One constructor founded by Ken Tyrrell which started racing in 1958 and started building its own cars in 1970. The team experienced its greatest success in the early 1970s, when it won three drivers' championships and one...
, from 1993 to 1996, and Minardi
Minardi
Minardi was an automobile racing team and constructor founded in 1979 by Giancarlo Minardi. It competed in the Formula One World Championship from 1985 until 2005 with little success, nevertheless acquiring a loyal following of fans...
in 1997.