Mike Hayes
Encyclopedia
Michael "Mike" Hayes is an English businessman, best known as the president and CEO of SEGA Europe and SEGA of America (collectively SEGA West
).
at Blizzard Entertainmentsin 1998. His Later credits from 2002 - 2003 he is credited in various Codemasters
games for a role in public relations.
During the late 1980's Mike was employed by General Foods (soon to be bought by Kraft), where he was a Brand Manager and then Marketing Manager on their desserts products including Angel Delight and Bird's Custard. It is unknown where he was employed between then and 2001.
and acquiring video game studios Creative Assembly
and Sports Interactive
.
In June 2009, Mike Hayes replaced Simon Jeffery
as President Sega of America, becoming the head of all Western SEGA branches.
Sega
, usually styled as SEGA, is a multinational video game software developer and an arcade software and hardware development company headquartered in Ōta, Tokyo, Japan, with various offices around the world...
).
Early Career
Mike Hays earliest video game credits show that he was involved in the localization of StarcraftStarCraft
StarCraft is a military science fiction real-time strategy video game developed by Blizzard Entertainment. The first game of the StarCraft series was released for Microsoft Windows on 31 March 1998. With more than 11 million copies sold worldwide as of February 2009, it is one of the best-selling...
at Blizzard Entertainmentsin 1998. His Later credits from 2002 - 2003 he is credited in various Codemasters
Codemasters
The Codemasters Software Company Limited, or Codemasters is a British video game developer founded by Richard and David Darling in 1986...
games for a role in public relations.
During the late 1980's Mike was employed by General Foods (soon to be bought by Kraft), where he was a Brand Manager and then Marketing Manager on their desserts products including Angel Delight and Bird's Custard. It is unknown where he was employed between then and 2001.
SEGA
Joined the company in 2004 as Managing Director.In 2005, Hayes became president contributing to the company's reinvention from a hardware maker to a third-party games publisher. In his tenure as COO of SEGA Europe, he was credited for restoring SEGA's dominance in Europe by setting up the now-defunct Sega Racing StudioSega Racing Studio
Sega Racing Studio was a computer and video game developer established in 2005 for the sole purpose of developing AAA Sega racing titles...
and acquiring video game studios Creative Assembly
Creative Assembly
The Creative Assembly is a British video game developer established in 1987 by Tim Ansell and based in the West Sussex town of Horsham. An Australian branch is also operated from Fortitude Valley, Queensland...
and Sports Interactive
Sports Interactive
Sports Interactive Limited is a computer games development company currently based in Old Street, Central London and owned by the Japanese software and video game company Sega. It is the developer of the popular games Football Manager, NHL Eastside Hockey Manager and Championship Manager Quiz, and...
.
In June 2009, Mike Hayes replaced Simon Jeffery
Simon Jeffery
Simon Jeffery is the chief publishing officer of ngmoco's Plus+ Publishing group.Similar to EA Publishing Partners group, Plus+ Publishing is a combined technology, App Store publishing and custom support play for iPhone and iPod touch developers. It will launch its first products with the rollout...
as President Sega of America, becoming the head of all Western SEGA branches.