Sega Racing Studio
Encyclopedia
Sega Racing Studio was a computer and video game developer established in 2005 (based in Solihull
, England
) for the sole purpose of developing AAA Sega racing titles. The studio had radically expanded from a small group of people to a team of over 60 employees by the year 2007 drawing talent from other major British developers such as Rockstar Games
, Rare, Codemasters
and Criterion Games
.
Its mission statement was to create driving games for the Western market while paying homage to Sega's
legacy in the genre and developming new racing IPs.
The development studio was aiming to become large enough to be able "to be a multi-sku, multi-game studio" and develop multiple titles at the same time. The team was called autonomous from Sega while still being part of the organization.
The studio was headed by Guy Wilday, who was involved in the Colin McRae Rally
games and was formerly the head of the studio behind the games and the series producer.
. At a later time, Sega announced none of the employees were folded into internal studios.
On April 25th 2008, Codemasters
announced that it had acquired Sega Racing Studio.
Solihull
Solihull is a town in the West Midlands of England with a population of 94,753. It is a part of the West Midlands conurbation and is located 9 miles southeast of Birmingham city centre...
, England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
) for the sole purpose of developing AAA Sega racing titles. The studio had radically expanded from a small group of people to a team of over 60 employees by the year 2007 drawing talent from other major British developers such as Rockstar Games
Rockstar Games
Rockstar Games is a major video game developer and publisher based in New York City, owned by Take-Two Interactive following its purchase of UK video game publisher BMG Interactive. The brand is mostly known for Grand Theft Auto, Max Payne, L.A...
, Rare, Codemasters
Codemasters
The Codemasters Software Company Limited, or Codemasters is a British video game developer founded by Richard and David Darling in 1986...
and Criterion Games
Criterion Games
Criterion Games is a Guildford, England based British video game developer. It is best known for its work on the award-winning, multi-platform Burnout series, the PS2, Gamecube and Xbox first-person shooter Black.Criterion Software Ltd was created in 1993 to commercialise 3D...
.
Its mission statement was to create driving games for the Western market while paying homage to Sega's
Sega
, usually styled as SEGA, is a multinational video game software developer and an arcade software and hardware development company headquartered in Ōta, Tokyo, Japan, with various offices around the world...
legacy in the genre and developming new racing IPs.
The development studio was aiming to become large enough to be able "to be a multi-sku, multi-game studio" and develop multiple titles at the same time. The team was called autonomous from Sega while still being part of the organization.
The studio was headed by Guy Wilday, who was involved in the Colin McRae Rally
Colin McRae Rally
Colin McRae Rally and more recently; Dirt, is a racing video game series developed and published by Codemasters.Started in 1998, the franchise has been a critical and commercial success and is generally acknowledged as a pioneer of realistic rally sports racing games...
games and was formerly the head of the studio behind the games and the series producer.
Acquistion by Codemasters
On April 8th 2008, Sega announced the closure of Sega Racing Studio, although no reason was specified for the closure, it has been assumed it was due to lacklustre sales of Sega Rally RevoSega Rally Revo
Sega Rally Revo is an offroad racing video game, the fourth installment of the Sega Rally series. The game was released for Microsoft Windows, Xbox 360, PlayStation 3 and PlayStation Portable on 28 September 2007 in Europe. The game's title is "Revo" as Sega intends it to be a revolution in rally...
. At a later time, Sega announced none of the employees were folded into internal studios.
On April 25th 2008, Codemasters
Codemasters
The Codemasters Software Company Limited, or Codemasters is a British video game developer founded by Richard and David Darling in 1986...
announced that it had acquired Sega Racing Studio.