Midway, San Diego, California
Encyclopedia
The Midway area, also called the North Bay area, is a neighborhood of San Diego, California
. It is located at the northern (mainland) end of the Point Loma peninsula, northwest of Downtown San Diego and just west of Old Town. It is often considered to be part of Point Loma, although the city treats it as a separate Planning Area.
The boundaries of the Midway community plan are the San Diego River
and Interstate 8 to the north, Interstate 5
to the east, Laurel Street to the south, and Lytton Street and the bluffs above Kenyon Street to the west. The area encompasses approximately 800 acres (323.7 ha) of mostly flatland.
The area is primarily commercial and industrial, and contains only a few small pockets of multi-family residential
development.
delta, comprising the flat land between the hill of the San Diego Presidio and the hills of Point Loma. The San Diego river switched back and forth between emptying into Mission Bay (called False Bay by the early settlers) and emptying through the Midway area into the San Diego Bay
. Because of fears that San Diego Bay might silt up, the river was confined to its present course north of Point Loma by a levee built by the city in 1877. This exposed the flat, marshy areas of Midway for development.
Rosecrans Street, a main thoroughfare through Midway, follows the route of the historic La Playa Trail, the oldest European trail in the Western United States
. It connected the settlements in Old Town and Mission San Diego with La Playa, the beach in Point Loma where ships loaded and unloaded cargo.
In 1850, approximately 687 acres (278 ha) of land in the area was conveyed to a group of ten would-be developers, who subdivided the land in hopes of developing it. The names of some of the original ten investors are remembered in the existing street name system along Pacific Highway, including Emory, Sutherland, Noell, Estudillo, Wright, Banini, Couts, and Witherby. However, the area was still marshy, and little development occurred until the 1930s, when commercial, industrial, and residential development could be found in some areas.
By the early 1900s central Midway was known as Dutch Flats and still included a lot of standing water. Dutch Flats was also the name of a small dirt airstrip in the area used by the Ryan Aeronautical Company
, located near what are now Midway and Barnett streets. Dutch Flats became famous when Ryan built a specially designed aircraft for Charles A. Lindbergh, who tested it at Dutch Flats and then used it to fly solo across the Atlantic in 1927. A post office now located on the site contains several historic plaques commemorating Dutch Flats and Lindbergh.
The city of San Diego opened San Diego Municipal Airport/Lindbergh Field in 1928 on land located between the Midway area and San Diego Bay. As a result, aircraft-related industries and businesses continued to be important for the Midway area up until the present day.
In 1921 the Marine Advanced Expeditionary Base (now Marine Corps Recruit Depot San Diego
) was built in the Midway area on Barnett Avenue, lending a boost to the area’s economy and setting the stage for future military development.
During the 1940s the Midway area experienced a boom, with numerous war-related industrial sites and a large (approximately 4000 units) housing complex for defense workers known as the Frontier Housing. Areas along Pacific Highway became wartime factories, and later provided the hub of the city’s aerospace industry.
During the 1950s the neighborhood became a mecca for then-popular establishments such as a drive-in restaurant (Oscar's, owned by Robert Oscar Peterson
who later founded the Jack in the Box chain), two drive-in theaters (the Midway and the Frontier), and a bowling alley (Frontier Lanes). The only remaining structure from that era is the Loma Theater on Rosecrans St., which opened in 1944 as a 1188-seat movie palace in the Arte Moderne style; it is now a bookstore with some of the Arte Moderne architectural features retained, including the neon sign.
From the 1960s to the present the area became less industrial and more commercial. It is now mainly known for large region-serving retail establishments and multi-lane traffic arteries.
During the 1990s the city proposed to build a “bay to bay” water link between San Diego Bay and Mission Bay, which would have run right through the Midway area. However, the plan received little community support and was abandoned after a consultant’s report deemed it not economically feasible.
The area contains two sites that are listed on the National Register of Historic Places: Mission Brewery, a three-story brick building on Hancock Street dating from the turn of the century, originally a brewery but now used for offices and retail; and the Marine Corps Recruit Depot
Historic District.
Most of the area is commercial or industrial in nature, but there are some residential areas, including the seniors-only Orchard Apartments (built on land owned by the city of San Diego), a Navy family housing complex between Rosecrans and Barnett, and some private apartment and condominium developments in the Pacific Highway corridor near the San Diego Trolley
.
A major employer in the area is Space and Naval Warfare Systems Center San Diego
, known as “SPAWAR,” together with related contractors and businesses. There are also many airport-related businesses such as long-term parking lots and car rental companies.
Midway is also known for a concentration of adult establishments
such as strip clubs, partly because city laws regulating such establishments make the area favorable for them, and partly because of the proximity of large military bases (MCRD and formerly the Naval Training Center San Diego
) full of young recruits.
Homeless people are very visible in the area, partly because of illegal but tolerated encampments along the San Diego River, and partly because of the presence of numerous establishments such as Goodwill, the Salvation Army, and the San Diego Veterans Village.
Midway is included in the North Bay Redevelopment Project area.
The Valley View Casino Center, also known as the San Diego Sports Arena, is owned by the city and managed by a private company. It primarily hosts concerts and touring shows such as ice shows and circuses. One of the largest swap meets on the West Coast takes place in the parking lot each week. The SOMA
concert venue is also located in Midway.
, as well as a Catholic elementary-middle school, St. Charles Boromeo Academy. There is also an adult-education campus of the San Diego Community College District
on Fordham St.
. The North Bay Community Planning Group advises the city on planning, land use and other issues.
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
. It is located at the northern (mainland) end of the Point Loma peninsula, northwest of Downtown San Diego and just west of Old Town. It is often considered to be part of Point Loma, although the city treats it as a separate Planning Area.
The boundaries of the Midway community plan are the San Diego River
San Diego River
The San Diego River is a river in San Diego County, California. It originates in the Cuyamaca Mountains northwest of the town of Julian, then flows to the southwest until it reaches the El Capitan Reservoir, the largest reservoir in the river's watershed at . Below El Capitan Dam, the river runs...
and Interstate 8 to the north, Interstate 5
Interstate 5 in California
Interstate 5 is a major north–south route of the Interstate Highway System in the U.S. state of California. It begins at the Mexico – United States border at the San Ysidro crossing, goes north across the length of California and crosses into Oregon south of the Medford-Ashland metropolitan...
to the east, Laurel Street to the south, and Lytton Street and the bluffs above Kenyon Street to the west. The area encompasses approximately 800 acres (323.7 ha) of mostly flatland.
The area is primarily commercial and industrial, and contains only a few small pockets of multi-family residential
Multi-family residential
Multi-family residential is a classification of housing where multiple separate housing units for residential inhabitants are contained within one building or several buildings within one complex. A common form is an apartment building...
development.
History
Historically the area was part of the San Diego RiverSan Diego River
The San Diego River is a river in San Diego County, California. It originates in the Cuyamaca Mountains northwest of the town of Julian, then flows to the southwest until it reaches the El Capitan Reservoir, the largest reservoir in the river's watershed at . Below El Capitan Dam, the river runs...
delta, comprising the flat land between the hill of the San Diego Presidio and the hills of Point Loma. The San Diego river switched back and forth between emptying into Mission Bay (called False Bay by the early settlers) and emptying through the Midway area into the San Diego Bay
San Diego Bay
San Diego Bay is a natural harbor and deepwater port adjacent to San Diego, California. It is 12 mi/19 km long, 1 mi/1.6 km–3 mi/4.8 km wide...
. Because of fears that San Diego Bay might silt up, the river was confined to its present course north of Point Loma by a levee built by the city in 1877. This exposed the flat, marshy areas of Midway for development.
Rosecrans Street, a main thoroughfare through Midway, follows the route of the historic La Playa Trail, the oldest European trail in the Western United States
Western United States
.The Western United States, commonly referred to as the American West or simply "the West," traditionally refers to the region comprising the westernmost states of the United States. Because the U.S. expanded westward after its founding, the meaning of the West has evolved over time...
. It connected the settlements in Old Town and Mission San Diego with La Playa, the beach in Point Loma where ships loaded and unloaded cargo.
In 1850, approximately 687 acres (278 ha) of land in the area was conveyed to a group of ten would-be developers, who subdivided the land in hopes of developing it. The names of some of the original ten investors are remembered in the existing street name system along Pacific Highway, including Emory, Sutherland, Noell, Estudillo, Wright, Banini, Couts, and Witherby. However, the area was still marshy, and little development occurred until the 1930s, when commercial, industrial, and residential development could be found in some areas.
By the early 1900s central Midway was known as Dutch Flats and still included a lot of standing water. Dutch Flats was also the name of a small dirt airstrip in the area used by the Ryan Aeronautical Company
Ryan Aeronautical Company
The Ryan Aeronautical Company was founded by T. Claude Ryan in San Diego, California in 1934. Part of Teledyne after 1969, Northrop Grumman purchased Teledyne Ryan in 1999...
, located near what are now Midway and Barnett streets. Dutch Flats became famous when Ryan built a specially designed aircraft for Charles A. Lindbergh, who tested it at Dutch Flats and then used it to fly solo across the Atlantic in 1927. A post office now located on the site contains several historic plaques commemorating Dutch Flats and Lindbergh.
The city of San Diego opened San Diego Municipal Airport/Lindbergh Field in 1928 on land located between the Midway area and San Diego Bay. As a result, aircraft-related industries and businesses continued to be important for the Midway area up until the present day.
In 1921 the Marine Advanced Expeditionary Base (now Marine Corps Recruit Depot San Diego
Marine Corps Recruit Depot San Diego
Marine Corps Recruit Depot San Diego is a United States Marine Corps military installation in San Diego, California. It lies between San Diego Bay and Interstate 5, adjacent to San Diego International Airport and the former Naval Training Center San Diego...
) was built in the Midway area on Barnett Avenue, lending a boost to the area’s economy and setting the stage for future military development.
During the 1940s the Midway area experienced a boom, with numerous war-related industrial sites and a large (approximately 4000 units) housing complex for defense workers known as the Frontier Housing. Areas along Pacific Highway became wartime factories, and later provided the hub of the city’s aerospace industry.
During the 1950s the neighborhood became a mecca for then-popular establishments such as a drive-in restaurant (Oscar's, owned by Robert Oscar Peterson
Robert O. Peterson
Robert Oscar Peterson was an American businessman and philanthropist. As the founder of the Jack in the Box restaurant chain, he popularized the drive-through fast food restaurant concept...
who later founded the Jack in the Box chain), two drive-in theaters (the Midway and the Frontier), and a bowling alley (Frontier Lanes). The only remaining structure from that era is the Loma Theater on Rosecrans St., which opened in 1944 as a 1188-seat movie palace in the Arte Moderne style; it is now a bookstore with some of the Arte Moderne architectural features retained, including the neon sign.
From the 1960s to the present the area became less industrial and more commercial. It is now mainly known for large region-serving retail establishments and multi-lane traffic arteries.
During the 1990s the city proposed to build a “bay to bay” water link between San Diego Bay and Mission Bay, which would have run right through the Midway area. However, the plan received little community support and was abandoned after a consultant’s report deemed it not economically feasible.
The area contains two sites that are listed on the National Register of Historic Places: Mission Brewery, a three-story brick building on Hancock Street dating from the turn of the century, originally a brewery but now used for offices and retail; and the Marine Corps Recruit Depot
Marine Corps Recruit Depot San Diego
Marine Corps Recruit Depot San Diego is a United States Marine Corps military installation in San Diego, California. It lies between San Diego Bay and Interstate 5, adjacent to San Diego International Airport and the former Naval Training Center San Diego...
Historic District.
Geography
The area is entirely flat. It consists mostly of “fill” land built up over formerly marshy areas and river sediment deposits. Nothing remains of the former wetlands except Famosa Slough (a city-owned nature preserve which is technically located in Point Loma but is considered part of Midway by many people) and the San Diego River bed itself.Most of the area is commercial or industrial in nature, but there are some residential areas, including the seniors-only Orchard Apartments (built on land owned by the city of San Diego), a Navy family housing complex between Rosecrans and Barnett, and some private apartment and condominium developments in the Pacific Highway corridor near the San Diego Trolley
San Diego Trolley
The San Diego Trolley is a light rail system operating in the metropolitan area of San Diego. The operator, San Diego Trolley, Inc. , is a subsidiary of the San Diego Metropolitan Transit System ...
.
Economy
The area now consists primarily of medium-to-large strip malls with region-serving stores such as groceries, drugstores, and general and discount stores. There are a few remaining small industrial businesses such as boat repair yards and trucking firms.A major employer in the area is Space and Naval Warfare Systems Center San Diego
Space and Naval Warfare Systems Center San Diego
Space and Naval Warfare Systems Center Pacific is the U.S. Navy's research, development, test and evaluation, engineering and fleet support center for command, control and communication systems and ocean surveillance. SSC Pacific provides information resources to support the joint warfighter in...
, known as “SPAWAR,” together with related contractors and businesses. There are also many airport-related businesses such as long-term parking lots and car rental companies.
Midway is also known for a concentration of adult establishments
Sex industry
The sex industry consists of businesses which either directly or indirectly provide sex-related products and services or adult entertainment...
such as strip clubs, partly because city laws regulating such establishments make the area favorable for them, and partly because of the proximity of large military bases (MCRD and formerly the Naval Training Center San Diego
Naval Training Center San Diego
Naval Training Center San Diego is a former United States Navy base located at the north end of San Diego Bay. The Naval Training Center site is listed on the National Register of Historic Places, and many of the individual structures are designated as historic by the city of San Diego.The base...
) full of young recruits.
Homeless people are very visible in the area, partly because of illegal but tolerated encampments along the San Diego River, and partly because of the presence of numerous establishments such as Goodwill, the Salvation Army, and the San Diego Veterans Village.
Midway is included in the North Bay Redevelopment Project area.
Culture
Soma San Diego
SOMA is a popular all-ages concert venue in the Midway District area of San Diego, California, right next to the San Diego Sports Arena. Over the years it has become one of the more popular concert venues in the city. Claiming to be one of the best all ages venue in the "SoCal" music scene, Soma...
concert venue is also located in Midway.
Education
There is one public elementary school in the area, Dewey Elementary, under the jurisdiction of the San Diego City SchoolsSan Diego City Schools
San Diego Unified School District is the school district of San Diego, California. It was founded in 1854...
, as well as a Catholic elementary-middle school, St. Charles Boromeo Academy. There is also an adult-education campus of the San Diego Community College District
San Diego Community College District
The San Diego Community College District is a public community college division in the city of San Diego, California. The district is one of the five community college districts in San Diego County; part of the greater California Community College system...
on Fordham St.
Infrastructure
The community is located next to the intersection of Interstate 5 and Interstate 8. It is dominated by multi-lane roads which serve as the main ingress and egress for the entire Point Loma peninsula. Rosecrans Street, Midway Drive, Sports Arena Boulevard (formerly known as Frontier Drive), West Point Loma Boulevard and Pacific Highway are the main streets. Traffic is extremely heavy and congestion is common. Two intersections in the Midway area (Midway/Rosecrans and Sports Arena/Rosecrans) are among the worst intersections in the city for accidents, according to the city of San Diego.Government
The area is part of the Second Council District in the City of San Diego, currently represented by Kevin FaulconerKevin Faulconer
Kevin Faulconer is an American elected official in San Diego, California. He serves as a San Diego City Councilmember representing City Council District 2. He has served on the council since January 2006 and is currently the council president pro tem, the number two leadership position on the...
. The North Bay Community Planning Group advises the city on planning, land use and other issues.