Microsoft adCenter Labs is an applied research group at Microsoft that supports Microsoft adCenter

Microsoft adCenter

Microsoft adCenter , is the division of the Microsoft Network responsible for MSN's advertising services. Microsoft adCenter provides pay per click advertisements. This is a service aimed at people who want to advertise a product...

. Microsoft adCenter (formerly MSN adCenter), is the division of the Microsoft Network (MSN) responsible for MSN's advertising services.

Introduction

Founded in January 2006, Microsoft adCenter Labs’ primary research facility is located in Redmond, Washington. However, a number of researchers and staff are located in China, Israel, UK, and New York City.

Microsoft adCenter lab works across a broad range of technology areas, including keyword and content technologies, audience intelligence, ad selection and relevance, social networking, and video and interactive media.

The algorithms developed by the team operate in the engines of Microsoft adCenter

Microsoft adCenter

Microsoft adCenter , is the division of the Microsoft Network responsible for MSN's advertising services. Microsoft adCenter provides pay per click advertisements. This is a service aimed at people who want to advertise a product...

 products such as Paid Search, Content Ads, and Behavioral Targeting. One of the graduated technologies from Microsoft adCenter lab is Keyword Services Platform

Keyword Services Platform

The Keyword Services Platform is a keyword research tool available through Microsoft adCenter, which contains a set of algorithms for providing information about keywords used in search engine queries....

. The Keyword Services Platform (KSP) is a keyword research

Keyword Research

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search...

 tool available through Microsoft adCenter

Microsoft adCenter

Microsoft adCenter , is the division of the Microsoft Network responsible for MSN's advertising services. Microsoft adCenter provides pay per click advertisements. This is a service aimed at people who want to advertise a product...

, which contains a set of algorithms for providing information about keywords

Keywords

Keywords are the words that are used to reveal the internal structure of an author's reasoning. While they are used primarily for rhetoric, they are also used in a strictly grammatical sense for structural composition, reasoning, and comprehension...

 used in search engine

Search engine

A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits. Search engines help to minimize the time required to find information and the amount of information...

 queries.

KSP delivers a standardized set of keyword technologies through a Web services model, accessible via an application programming interface

Application programming interface

An application programming interface is a source code based specification intended to be used as an interface by software components to communicate with each other...

 (API) and a Microsoft Excel

Microsoft Excel

Microsoft Excel is a proprietary commercial spreadsheet application written and distributed by Microsoft for Microsoft Windows and Mac OS X. It features calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications...

 add-in.

Research Areas

Adlabs is currently working in following areas:

1. Content Intelligence

2. User Intelligence

3. Ad selection and relevance

4. Behavioral Targeting

5. Social networks

6. Platforms and devices

7. Video and Audio

External links

• Microsoft adCenter Labs - The Official Microsoft adCenter Labs.
• Microsoft adCenter - The Official adCenter Site.
• adCenter Community - Blogs & Forums - adCenter Community Site - Blogs & Forums