Michel Tcherevkoff
Encyclopedia
French born artist
photographer Michel Tcherevkoff, a continuing innovator and maverick in visual imaging, redefined advertising
photography in the 1970s with vivid colors that described clients' products in gravity defying geometric spaces.
Creating visual campaigns for clients including: Prescriptives, L'Oréal
, and Coca Cola, he developed a signature style - “reality with a twist”.
In 2007, Michel’s first virtual accessory collection was featured in his book, Shoe Fleur, A Footwear Fantasy, Introduction by Diane von Furstenberg
, Preface by Ferruccio Ferragamo Published for Random House
.
Michel is the recipient of 23 international awards for creative imagery in 2008, with gallery and museum exhibitions world wide. Michel’s popular seminar/workshop “Reality with a Twist: Living Your Life in Technicolor” takes students on a creative journey. Michel is a Canon Explorer of Light and Print Master.
His new book, set to be published in Spring 2011, A Secret Garden: A Lady’s Lingerie Fantasy,is a virtual
collection of lingerie
crafted and created from fresh flowers that expresses the sensual fantasies of today’s woman
Artist
An artist is a person engaged in one or more of any of a broad spectrum of activities related to creating art, practicing the arts and/or demonstrating an art. The common usage in both everyday speech and academic discourse is a practitioner in the visual arts only...
photographer Michel Tcherevkoff, a continuing innovator and maverick in visual imaging, redefined advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
photography in the 1970s with vivid colors that described clients' products in gravity defying geometric spaces.
Creating visual campaigns for clients including: Prescriptives, L'Oréal
L'Oréal
The L'Oréal Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics...
, and Coca Cola, he developed a signature style - “reality with a twist”.
In 2007, Michel’s first virtual accessory collection was featured in his book, Shoe Fleur, A Footwear Fantasy, Introduction by Diane von Furstenberg
Diane von Fürstenberg
Diane von Fürstenberg, formerly Princess Diane of Fürstenberg , is a Belgian-American fashion designer best known for her iconic wrap dress. She initially rose to prominence when she married into the German princely House of Fürstenberg, as the wife of Prince Egon of Fürstenberg...
, Preface by Ferruccio Ferragamo Published for Random House
Random House
Random House, Inc. is the largest general-interest trade book publisher in the world. It has been owned since 1998 by the German private media corporation Bertelsmann and has become the umbrella brand for Bertelsmann book publishing. Random House also has a movie production arm, Random House Films,...
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Michel is the recipient of 23 international awards for creative imagery in 2008, with gallery and museum exhibitions world wide. Michel’s popular seminar/workshop “Reality with a Twist: Living Your Life in Technicolor” takes students on a creative journey. Michel is a Canon Explorer of Light and Print Master.
His new book, set to be published in Spring 2011, A Secret Garden: A Lady’s Lingerie Fantasy,is a virtual
Virtual
The term virtual is a concept applied in many fields with somewhat differing connotations, and also, differing denotations.The term has been defined in philosophy as "that which is not real" but may display the salient qualities of the real....
collection of lingerie
Lingerie
Lingerie are fashionable and possibly alluring undergarments.Lingerie usually incorporates one or more flexible, stretchy materials like Lycra, nylon , polyester, satin, lace, silk and sheer fabric which are not typically used in more functional, basic cotton undergarments.The term in the French...
crafted and created from fresh flowers that expresses the sensual fantasies of today’s woman