Metro Gold
Encyclopedia
Metro Gold also known as 9 Gold was a Hindi language terrestrial television
Terrestrial television
Terrestrial television is a mode of television broadcasting which does not involve satellite transmission or cables — typically using radio waves through transmitting and receiving antennas or television antenna aerials...

 channel in India. The channel was a joint venture of both DD Metro
DD Metro
DD Metro also known as DD 2 was Doordarshan's Hindi language general entertainment channel. At the time, DD Metro was on air, the channel was kept as a terrestrial channel, instead of exclusive satellite channel. However, it was available on many of the cable operators in India...

 & Nine Gold of Kerry Packer
Kerry Packer
Kerry Francis Bullmore Packer, AC was an Australian media tycoon. The son of Sir Frank Packer and Gretel Bullmore, the Packer family company owned controlling interest in both the Nine television network and leading Australian publishing company Australian Consolidated Press, which were later...

's HFCL - Nine Broadcasting India; hence known as Metro Gold. During its first launch, the channel was more likely known as DD Metro channel's "primetime block" from 7pm - 10pm IST
Indian Standard Time
Indian Standard Time is the time observed throughout India and Sri Lanka, with a time offset of UTC+05:30. India does not observe daylight saving time or other seasonal adjustments, although DST was used briefly during the Sino–Indian War of 1962 and the Indo–Pakistani Wars of 1965 and 1971...

, where it will show its programmes only in the given 3 hours span on DD Metro Channel. But, when the programmes started becoming popular in the primetime slot, DD Metro tried to set up some realistic terms with Nine Gold, which created disagreement between the
companies and led up the channel to shut.

Metro Gold's programming was targeted towards family audiences. The programming covered genres including drama, comedy, horror, and live events. Some of its most successful programmes to date include Kundali, Kavita, Kabhii Sautan Kabhii Sahelii, and Chonch Ladi Re Chonch.

In addition, India's most popular production house, Balaji Telefilms
Balaji Telefilms
Balaji Telefilms is a production house based in Mumbai, India, and is promoted by Ekta Kapoor, Shobha Kapoor, Jeetendra and Tushar Kapoor.-History:...

 of Ekta Kapoor
Ekta Kapoor
Ekta Jeetendra Kapoor is an Indian TV and film producer. She is the Creative Director and Joint Managing Director of Balaji Telefilms, her production company.-Biography:...

 launched their early hit shows on Metro Gold. Approximately 7% - 10% of their revenues came out of programmes that they launched on Metro Gold Channel.

After Metro Gold went off-air, it signed a contract with STAR Plus
STAR Plus
STAR Plus is a Hindi language general entertainment television channel based in India. The channel is part of the STAR TV network's bouquet of channels...

, India's number 1 channel & sold-off all of their shows to the channel. STAR Plus bought the entire Nine Gold's library of programmes after signing the deal, and all of the programmes were re-aired on STAR Plus from the beginning. Besides, all of Metro Gold's programmes now belong to (claim by) STAR Plus and known as theirs rather than DD Metro's, despite the fact they were aired on DD Metro channel. The reason was that HFCL - Nine Gold paid DD Metro 1.21 million rupees for the three hours of air-time on DD Metro. And they had full claim and the right to sell their programmes to anyone, and when they signed a deal with STAR Plus, DD Metro had no "say" in it.

Programmes broadcast by Metro Gold

Note:Following is a list of programmes that were broadcast by Metro Gold Channel at the time it was on-air (now the programmes belong to STAR Plus
STAR Plus
STAR Plus is a Hindi language general entertainment television channel based in India. The channel is part of the STAR TV network's bouquet of channels...

 channel:
  • Alag Alag
  • Blockbuster
  • Chonch Ladi Re Chonch
  • Eena Meena Deeka
  • Hum Bhi To Hain Tumhare
  • Hum Hain Kal Aaj Aur Kal
  • Jaaneman Jaaneman
  • Jannat
  • Kabhii Sautan Kabhii Sahelii
    Kabhii Sautan Kabhii Sahelii
    Kabhii Sautan Kabhii Sahelii is a Hindi language television series that premiered on Metro Gold channel in India on February 19, 2001. The series is one of the most popular television Indian soap opera, produced by the popular Indian soap opera producer Ekta Kapoor...

  • Kavita
  • Kuch Ret Kuch Paani
  • Kundali
  • Maan
  • Madhuri Magic
  • Mamla Gadbad Hai
  • Meri Mrs. Chanchala
  • Mini Superstars
  • Mooch Nahi Toh Kuch Nahi
  • Mr. Mehmaan
  • Nargis
  • Patang
    Patang (TV series)
    Patang was an Indian television drama which aired on Metro Gold in 2000. Due to thecontract between Star Plus and Metro Gold it was reaired from the beginning on Star Plus.Now the programme belong to Star Plus.-Plot:...

  • Piyaa Binaa
  • Saamne Wali Khidki
  • Shaadi No. 1
  • Smriti
  • Superstars
  • The Helen Show
  • Tedhe Medhe Sapnay
  • Zindagi Milke Bitayenge

External links

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