Metrica
Encyclopedia
Metrica is a global media
analysis, media evaluation
and PR planning consultancy. Headquartered in London
, the business was founded in 1993. The company works in the fields of reputation management, public relations measurement and content analysis
. Metrica is part of The Gorkana Group, which incorporates Durrants, Gorkana and Metrica.
The company specialises in analysing and measuring all forms of media
, including broadcast, print, online, social media
& CGM (Consumer Generated Media).
Metrica's blog, Measurement Matters, provides information about the media environment and new techniques in PR and social media measurement and was named one of the Best Tech Blogs by PRWeek.
Metrica’s Head Office is on Old Street close to the Silicon Roundabout in East London's Tech City. The company employs over 200 staff and consultants across the globe and is retained by more than 150 organisations. It is a privately owned company.
with three employees to a global company employing over 200 people.
In October 2009, Metrica was acquired by Durrants, a provider of media monitoring
services. In April 2010, Durrants also acquired Gorkana, a media database and portal for PRs and journalists. The three companies together form The Gorkana Group.
On 22 November 2010, Durrants announced it has taken a stake
in Brighton-based social media
monitoring company Brandwatch.
, social media monitoring, Social media measurement
and evaluation, PR planning, market research
and consultancy.
Metrica won a CIPR Excellence Award for the Best Use of Planning Research and Evaluation.
Awards, and the CorpComms Digi Awards.
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...
analysis, media evaluation
Media evaluation
Media evaluation is a discipline of the social sciences and centres on the analysis of media content rating the exposure using a number of pre-designated criteria commonly including tonal value and presence of key messages...
and PR planning consultancy. Headquartered in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, the business was founded in 1993. The company works in the fields of reputation management, public relations measurement and content analysis
Content analysis
Content analysis or textual analysis is a methodology in the social sciences for studying the content of communication. Earl Babbie defines it as "the study of recorded human communications, such as books, websites, paintings and laws."According to Dr...
. Metrica is part of The Gorkana Group, which incorporates Durrants, Gorkana and Metrica.
The company specialises in analysing and measuring all forms of media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...
, including broadcast, print, online, social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
& CGM (Consumer Generated Media).
Metrica's blog, Measurement Matters, provides information about the media environment and new techniques in PR and social media measurement and was named one of the Best Tech Blogs by PRWeek.
Metrica’s Head Office is on Old Street close to the Silicon Roundabout in East London's Tech City. The company employs over 200 staff and consultants across the globe and is retained by more than 150 organisations. It is a privately owned company.
History
The business was founded in 1993 by Mark Westaby, director of Portfolio Communications. Since 1996 the company has been run by Media Analysis Director Paul Hender and Managing Director Richard Bagnall. During the last 15 years it has grown from a startup companyStartup company
A startup company or startup is a company with a limited operating history. These companies, generally newly created, are in a phase of development and research for markets...
with three employees to a global company employing over 200 people.
In October 2009, Metrica was acquired by Durrants, a provider of media monitoring
Media monitoring
Media monitoring is the activity of monitoring the output of the print, online and broadcast media. It can be conducted for a variety of reasons, including political, commercial, scientific, and so on.-In Business:...
services. In April 2010, Durrants also acquired Gorkana, a media database and portal for PRs and journalists. The three companies together form The Gorkana Group.
On 22 November 2010, Durrants announced it has taken a stake
Equity (finance)
In accounting and finance, equity is the residual claim or interest of the most junior class of investors in assets, after all liabilities are paid. If liability exceeds assets, negative equity exists...
in Brighton-based social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
monitoring company Brandwatch.
Operations and Services
Metrica offers the following services: media evaluationMedia evaluation
Media evaluation is a discipline of the social sciences and centres on the analysis of media content rating the exposure using a number of pre-designated criteria commonly including tonal value and presence of key messages...
, social media monitoring, Social media measurement
Social media measurement
Social media measurement refers to the tracking of various social media content such as blogs, wikis, micro-blogs, social networking sites, video/photo sharing websites, forums, message boards, and user-generated content in general as a way for marketers to determine the volume and sentiment around...
and evaluation, PR planning, market research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
and consultancy.
Trade Association Membership
Metrica is a founding member of The International Association for Measurement and Evaluation of Communication (AMEC), the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.Awards
Metrica has won AMEC communication effectiveness awards in the following categories: Best Use of Measurement by a PR Consultancy, Best Use of Measurement for a Single Event, Best Use of Media Evaluation – Not for Profit, Best Use of Media Evaluation – Business to Consumer, Best Use of Planning, Research and Evaluation by an In-house Department, Best Use of Media Evaluation – Public, Best Use of Media Evaluation - Business-to-Business, Best Use of Communication Planning, Best Use of Integrated Media Evaluation/Research and Best Use of Research for Communication Measurement.Metrica won a CIPR Excellence Award for the Best Use of Planning Research and Evaluation.
Sponsorship
Metrica is a sponsor of a number of communications industry awards, including the PRWeek Awards, the Chartered Institute of Public RelationsChartered Institute of Public Relations
The Chartered Institute of Public Relations is the professional body for PR practitioners in the United Kingdom. Founded in February 1948 as the Institute of Public Relations, by 2009 it had grown to over 9000 members involved in all aspects of the public relations industry, and is the largest...
Awards, and the CorpComms Digi Awards.