Mentor (statistics)
Encyclopedia
Mentor is a flexible and sophisticated statistical analysis system produced by CfMC
. It specializes in the tabulation
and graphical display of market
and opinion research
data, and is integrated with their Survent
data collection software.
CfMC
CfMC is a software company. CfMC released the first commercially available statistical analysis software in 1967, and its software is among the most widely used programs for survey research such as market research and opinion polling...
. It specializes in the tabulation
Cross tabulation
Cross tabulation is the process of creating a contingency table from the multivariate frequency distribution of statistical variables. Heavily used in survey research, cross tabulations can be produced by a range of statistical packages, including some that are specialised for the task. Survey...
and graphical display of market
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
and opinion research
Opinion poll
An opinion poll, sometimes simply referred to as a poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence...
data, and is integrated with their Survent
Survent
Survent is a comprehensive piece of software for computer-assisted telephone interviewing developed by CfMC. It which provides complete capabilities for designing, administering, and managing all of the complexities of sophisticated telephone-based research operations.Survent is the most widely...
data collection software.