CfMC
Encyclopedia
CfMC is a software company. CfMC released the first commercially available statistical analysis software in 1967, and its software is among the most widely used programs for survey research
such as market research
and opinion polling. The company develops and distributes software for data analysis
, manipulation, and collection via CATI
and web survey
s.
CfMC data
collection and analysis software is used by Gallup Poll, LA Times, ACNielsen
, J. D. Power & Associates and Davis Research LLC.
CfMC research software modules include:
Survey research
Survey research a research method involving the use of questionnaires and/or statistical surveys to gather data about people and their thoughts and behaviours. This method was pioneered in the 1930s and 1940s by sociologist Paul Lazarsfeld. The initial use of the method was to examine the effects...
such as market research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
and opinion polling. The company develops and distributes software for data analysis
Data analysis
Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with the goal of highlighting useful information, suggesting conclusions, and supporting decision making...
, manipulation, and collection via CATI
Catí
Catí is a municipality in the comarca of Alt Maestrat, Castellón, Valencia, Spain.The municipality of Catí limits with the following municipal terms: Ares del Maestre, Morella, Chert, Tírig, Salsadella, Sant Mateu and Albocàsser all of them located in the province of Castellón.- Geography :Catí is...
and web survey
Statistical survey
Survey methodology is the field that studies surveys, that is, the sample of individuals from a population with a view towards making statistical inferences about the population using the sample. Polls about public opinion, such as political beliefs, are reported in the news media in democracies....
s.
CfMC data
Data
The term data refers to qualitative or quantitative attributes of a variable or set of variables. Data are typically the results of measurements and can be the basis of graphs, images, or observations of a set of variables. Data are often viewed as the lowest level of abstraction from which...
collection and analysis software is used by Gallup Poll, LA Times, ACNielsen
ACNielsen
ACNielsen is a global marketing research firm, with worldwide headquarters in New York City. Regional headquarters for North America are located in Schaumburg, Illinois. As of May 2010, it is part of The Nielsen Company.-History:...
, J. D. Power & Associates and Davis Research LLC.
CfMC research software modules include:
- MentorMentor (statistics)Mentor is a flexible and sophisticated statistical analysis system produced by CfMC. It specializes in the tabulation and graphical display of market and opinion research data, and is integrated with their Survent data collection software....
for cross-tabulations and online reporting - SurventSurventSurvent is a comprehensive piece of software for computer-assisted telephone interviewing developed by CfMC. It which provides complete capabilities for designing, administering, and managing all of the complexities of sophisticated telephone-based research operations.Survent is the most widely...
for Computer Assisted Telephone InterviewingComputer Assisted Telephone InterviewingComputer-assisted telephone interviewing is a telephone surveying technique in which the interviewer follows a script provided by a software application. It is a structured system of microdata collection by telephone that speeds up the collection and editing of microdata and also permits the... - WebCATI for facilitation of remote interviewers on a centralized survey system
- WebSurvent for conducting Web surveys
See also
- Computer Assisted Personal InterviewingComputer Assisted Personal InterviewingComputer-assisted personal interviewing is an interviewing technique similar to computer-assisted telephone interviewing, except that the interview takes place in person instead of over the telephone. Either the respondent or the interviewer sits at a computer terminal and enters the answers...
- Computer Assisted Telephone InterviewingComputer Assisted Telephone InterviewingComputer-assisted telephone interviewing is a telephone surveying technique in which the interviewer follows a script provided by a software application. It is a structured system of microdata collection by telephone that speeds up the collection and editing of microdata and also permits the...