Media sharing
Encyclopedia
Media sharing occurs through online social networks and digital communities with a comprehensive platform and diversified interfaces to aggregate, upload, compress, host and distribute images, text, applications, videos, audio, games and new media. As media is shared it takes on a variety of different contexts and meanings. The same video posted on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 and on Digg
Digg
Digg is a social news website. Prior to Digg v4, its cornerstone function consisted of letting people vote stories up or down, called digging and burying, respectively. Digg's popularity prompted the creation of copycat social networking sites with story submission and voting systems...

 will generate different communication outcomes as the same video being sent to a family member and a college buddy. Social commentary
Social commentary
Social commentary is the act of rebelling against an individual, or a group of people by rhetorical means, or commentary on social issues or society...

 usually accompanies shared media. Media sharing sustains social networks, web based communities and other digitally supported relationships. It is a communication process that requires the participation of both the sender and receiver. Media sharing platforms that are most popular are user-friendly, highly accessible and include mobile devices such as cell phones, PDAs, computers, and home game consoles such as the PlayStation 3
PlayStation 3
The is the third home video game console produced by Sony Computer Entertainment and the successor to the PlayStation 2 as part of the PlayStation series. The PlayStation 3 competes with Microsoft's Xbox 360 and Nintendo's Wii as part of the seventh generation of video game consoles...

 and Xbox 360
Xbox 360
The Xbox 360 is the second video game console produced by Microsoft and the successor to the Xbox. The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles...

.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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