Media democracy is a set of ideas advocating reforming the mass media

Mass media

Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

, strengthening public service broadcasting, and developing and participating in alternative media

Alternative media

Alternative media are media which provide alternative information to the mainstream media in a given context, whether the mainstream media are commercial, publicly supported, or government-owned...

 and citizen journalism

Citizen journalism

Citizen journalism is the concept of members of the public "playing an active role in the process of collecting, reporting, analyzing and disseminating news and information," according to the seminal 2003 report We Media: How Audiences are Shaping the Future of News and Information...

. The stated purpose for doing so is to create a mass media

Mass media

Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

 system that informs and empowers all members of society, and enhances democratic values. Media democracy entails that media should be used to promote democracy as well as the conviction that media should be democratic itself ; media ownership concentration is not democratic and cannot serve to promote democracy and therefore must be examined critically .