Mayfair Mall
Encyclopedia
Mayfair Mall is a shopping mall
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...

 located on Mayfair Road (Highway 100) between North Avenue and Center Street in Wauwatosa, Wisconsin
Wauwatosa, Wisconsin
Wauwatosa is a city in Milwaukee County, Wisconsin, United States, and was incorporated on May 27, 1897. As of the 2006 census estimate, the city's population was 44,798. Wauwatosa is located immediately west of Milwaukee, Wisconsin, and is a part of the Milwaukee metropolitan area...

, USA. Mayfair Shopping Center was constructed in 1958 by the Hunzinger Construction Company. Managed by General Growth Properties
General Growth Properties
General Growth Properties, Inc. is a publicly traded real estate investment trust in the United States. It is based in Chicago, Illinois at 110 North Wacker Drive, a historic building designed by architectural firm Graham, Anderson, Probst & White...

, it serves the Greater Milwaukee area.

Mayfair contains over 180 stores on two levels anchored by the area's only Macy's
Macy's
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...

 (formerly Marshall Field's
Marshall Field's
Marshall Field & Company was a department store in Chicago, Illinois that grew to become a major chain before being acquired by Macy's Inc...

) and a Boston Store
Boston Store
-History:The Boston Store is mentioned in Theodore Dreiser's "Sister Carrie" published in 1900 and Carl Sandburg's Mamie, part of his 1916 Chicago Poems collection....

 (formerly Gimbel's
Gimbel's
Gimbel Brothers was an American department store corporation from 1887 through the late 20th century. The store is known for creating the Gimbels Thanksgiving Day Parade, the oldest parade in the country. Gimbels was also once the largest department store chain in the country...

). Mayfair also has an AMC
AMC Theatres
AMC Theatres , officially known as AMC Entertainment, Inc., is the second largest movie theater chain in North America with 5,325 screens, second only to Regal Entertainment Group, and one of the United States's four national cinema chains AMC Theatres (American Multi-Cinema), officially known as...

 movie theatre.

History

Mayfair Mall opened in January 1958, featuring more than 70 stores. The mall's original design was a 960 feet (292.6 m) open-air concourse, with Marshall Field's
Marshall Field's
Marshall Field & Company was a department store in Chicago, Illinois that grew to become a major chain before being acquired by Macy's Inc...

 as the northern anchor and Gimbels as the southern anchor. Three east-west corridors ran the width of the mall, with each corridor decorated in a different color. The mall's central court also featured a park, which included trees, flowers, benches and picnic tables. The concourses were enclosed in 1973.

An office tower was built on the southwest side of the mall in 1975, and construction began on a second in November 1977. The upper level was expanded in 1986, adding 78000 square feet (7,246.4 m²) of retail space.

General Growth Properties
General Growth Properties
General Growth Properties, Inc. is a publicly traded real estate investment trust in the United States. It is based in Chicago, Illinois at 110 North Wacker Drive, a historic building designed by architectural firm Graham, Anderson, Probst & White...

 bought the mall in 1998 and began a series of expansions and renovations over the next two years. This renovation project added a movie theater and a Barnes & Noble
Barnes & Noble
Barnes & Noble, Inc. is the largest book retailer in the United States, operating mainly through its Barnes & Noble Booksellers chain of bookstores headquartered at 122 Fifth Avenue in the Flatiron District in Manhattan in New York City. Barnes & Noble also operated the chain of small B. Dalton...

 bookstore in 1999, and more than 100000 square feet (9,290.3 m²) of retail space to the upper level in 2000. In 2000, it was ranked as the most profitable mall in the Milwaukee area, keeping a 91% occupancy rate while Northridge Mall
Northridge Mall (Milwaukee)
Northridge Mall is a defunct shopping mall located in the northern part of Milwaukee, Wisconsin that opened in 1973 and closed in 2003.-History:...

 and The Shops of Grand Avenue lost tenants.

External links

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