Publisher

The magazine was owned by MAX Verlag GmbH & Co. KG, which was part of the publishing group Verlagsgruppe Milchstraße, which has been 100% owned by Hubert Burda Media

Hubert Burda Media

Hubert Burda Media is a German privately held, family-owned global media company with its origins in printing and magazine publishing. The company is headquartered in Offenburg and Munich, has additional main offices in Berlin and Hamburg and has more than 7400 employees...

 since 2004.

History

Max was first published in 1991 and appeared monthly until the final issue which was a double issue for the months January and February 2008. It described itself as a photo and pop culture and lifestyle magazine.

The circulation became continually lower according to the IVW figures. In the third quarter 2005, it had a circulation of 250,393, and in the third quarter 2006 220,333. During the same period, the number of subscriptions fell from 19,958 to 13,534.

In March 2006, the magazine started to publish multi-paged features of the best photos found on Flickr

Flickr

Flickr is an image hosting and video hosting website, web services suite, and online community that was created by Ludicorp in 2004 and acquired by Yahoo! in 2005. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to...

in the Flickr-Portfolio, which covered approximately 6 pages. This was controversial, because the Flickr photographers received no money.

On 11 January 2008, Hubert Burda Medien announced that they would stop publishing the magazine. The name of the magazine was to be kept for the publication of city guides.