Mars Canada Ltd
Encyclopedia
Mars Canada Ltd is the Canadian division of Mars, Incorporated
, a privately held multi-national company and a world leader in food, pet care products, and confectionery products.
Inc. In 1967, the first Canadian office was opened in Montreal, moving to Toronto in 1972. In 1974, the branch was replaced by a Canadian corporation and named Effem Inc. In 2007, Effem was selected as one of Canada's Top 100 Employers
, as published in Maclean's
magazine. Up to and including 2007, it was known as Effem Ltd which was named after the original founder Frank, his wife Ethel, and their son Forrest E. Mars.
Also located in Bolton is the petfood manufacturing facility and the food manufacturing facility.
The confectionery facility is located in Newmarket, Ontario, 40 minutes north-east of the National Office.
Canadian brands :
Food
Confectionery products
Pet food
Mars, Incorporated
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia,...
, a privately held multi-national company and a world leader in food, pet care products, and confectionery products.
Company history
The Canadian division began its operation in the late 1940s as a branch of Uncle Ben'sUncle Ben's
Uncle Ben's is a brand name for parboiled rice and related food products. The brand was introduced by Converted Rice Inc., which was later bought by Mars, Inc....
Inc. In 1967, the first Canadian office was opened in Montreal, moving to Toronto in 1972. In 1974, the branch was replaced by a Canadian corporation and named Effem Inc. In 2007, Effem was selected as one of Canada's Top 100 Employers
Canada's Top 100 Employers
Canada's Top 100 Employers is an annual competition that recognizes the best places in Canada to work. First held in 1999, the project aims to single out the employers that lead their industries in offering exceptional working conditions and progressive human resources policies. Winners are...
, as published in Maclean's
Maclean's
Maclean's is a Canadian weekly news magazine, reporting on Canadian issues such as politics, pop culture, and current events.-History:Founded in 1905 by Toronto journalist/entrepreneur Lt.-Col. John Bayne Maclean, a 43-year-old trade magazine publisher who purchased an advertising agency's in-house...
magazine. Up to and including 2007, it was known as Effem Ltd which was named after the original founder Frank, his wife Ethel, and their son Forrest E. Mars.
Office locations
Mars Canada's National Office is located in Bolton, Ontario, 20 minutes north of Pearson International Airport, 40 minutes from downtown Toronto.Also located in Bolton is the petfood manufacturing facility and the food manufacturing facility.
The confectionery facility is located in Newmarket, Ontario, 40 minutes north-east of the National Office.
Products
The Mars portfolio has five of the world's leading confectionery brands, including the Mars Bar, Snickers Bar, Skittles and Twix Cookie Bars, and the world's single largest candy brand, M&M's Chocolate Candies.Canadian brands :
Food
- Uncle Ben's
Confectionery products
- M&M'sM&M'sM&M's are dragée-like "colorful button-shaped candies" produced by Mars, Incorporated...
- Mars BarMars BarMars is a chocolate bar manufactured by Mars, Incorporated. It was first manufactured in Slough, Berkshire in the United Kingdom in 1932 as a sweeter version of the US Milky Way bar which Mars, Inc. produced...
- SnickersSnickersSnickers is a brand name chocolate bar made by Mars, Incorporated. It consists of peanut nougat topped with roasted peanuts and caramel, enrobed in milk chocolate. Snickers has annual global sales of $2 billion....
- TwixTwixTwix is a chocolate bar made by Mars, Inc., consisting of a biscuit finger, topped with caramel and coated in milk chocolate. Being somewhat smaller in width than other confectionery bars, Twix bars are typically packaged in pairs...
- 3 Musketeers3 Musketeers (candy)3 Musketeers is a candy bar made in the United States by Mars, Incorporated. It is a chocolate-covered fluffy whipped chocolate bar. The 3 Musketeers Bar was the third brand produced and manufactured by M&M/Mars, introduced in 1932. Originally, it had three pieces in one package, flavored...
- BountyBounty (chocolate bar)Bounty is a chocolate bar manufactured by Mars Incorporated and sold internationally. It is not marketed in the United States , where a similar product, Mounds, is marketed by Hershey's...
- Dove ChocolateDove (chocolate)Dove is a brand of chocolate made and marketed by the Mars company.- History :...
- Skittles
- StarburstStarburst (confectionery)Starburst is the brand name of a cuboid-shaped, fruit-flavoured soft taffy candy manufactured by The Wrigley Company, a subsidiary of Mars, Incorporated...
- MaltesersMaltesersMaltesers are a confectionery product manufactured by Mars, Incorporated.Maltesers consist of a roughly spherical malt honeycomb centre, surrounded by Milk chocolate. They are most popular in the UK, Australia, Ireland, Canada, Poland, France, Hong Kong, and Portugal...
- Combos
Pet food
- Pedigree PetfoodsPedigree PetfoodsPedigree Petfoods is a subsidiary of the american group Mars, Incorporated specializing in pet food, with factories in Great Britain at Melton Mowbray, Peterborough and Birstall, Leeds; and offices at Waltham-on-the-Wolds.-Manchester:...
(#1 brand in Canada) - WhiskasWhiskasWhiskas is a brand of cat food sold throughout the world. It is owned by the American group Mars, Incorporated. It is available either as meat-like pieces in cans, pouches, or dry biscuits. Most packaging is a recognisable purple colour.-History:...
(#1 brand in Canada) - Cesar
- Sheba
- Tempations