Mark Wnek
Encyclopedia
Mark Wnek is of French and Polish descent but grew up in England, he was a former pupil of Dulwich College, England, he has a MA in Modern Languages and Sociology from the University of Cambridge
. A prolific copywriter, he started his advertising career at Ogilvy & Mather in London, where he is credited for creating "the pure genius" line for draught Guinness and originated the Rutger Hauer campaign.
At 27 he became the youngest member of the O&M board in London. .
When he moved to Lowe New York from London the Guardian said that 'London advertising has lost one of its more colourful leading figures' This undoubted truth was, in part, fuelled by what he once described as his greatest mistake and that he was "mortified" by that coverage - an interview with The Sunday Times Magazine. Describing himself as a 'life commando' didn't endear him to sections of the advertising community.
Mark Wnek is no longer the Chairman and Chief Creative Officer of Lowe New York
, but during Wnek's 4 and a half year tenure at Lowe, Wnek and the staff at Lowe New York achieved a complete turnaround through the agencies rockiest period: in 2008, Lowe was named Comeback Agency of the Year by Advertising Age magazine and was snapped up by Deutsch in 2009. ,
University of Cambridge
The University of Cambridge is a public research university located in Cambridge, United Kingdom. It is the second-oldest university in both the United Kingdom and the English-speaking world , and the seventh-oldest globally...
. A prolific copywriter, he started his advertising career at Ogilvy & Mather in London, where he is credited for creating "the pure genius" line for draught Guinness and originated the Rutger Hauer campaign.
At 27 he became the youngest member of the O&M board in London. .
When he moved to Lowe New York from London the Guardian said that 'London advertising has lost one of its more colourful leading figures' This undoubted truth was, in part, fuelled by what he once described as his greatest mistake and that he was "mortified" by that coverage - an interview with The Sunday Times Magazine. Describing himself as a 'life commando' didn't endear him to sections of the advertising community.
Mark Wnek is no longer the Chairman and Chief Creative Officer of Lowe New York
Lowe Worldwide
Lowe and Partners is an international advertising agency headquartered in London. The Agency is a unit of the Interpublic Group, one of the world's largest advertising agency holding companies...
, but during Wnek's 4 and a half year tenure at Lowe, Wnek and the staff at Lowe New York achieved a complete turnaround through the agencies rockiest period: in 2008, Lowe was named Comeback Agency of the Year by Advertising Age magazine and was snapped up by Deutsch in 2009. ,