Marcel Knobil
Encyclopedia
Marcel Knobil is an author
, writer
, editor
, publisher and brand
consultant. He is also the founder of the Brand Council (UK) and Superbrands
. The Brand Council is an independent organisation promoting branding and paying tribute to exceptional brands. It also oversees the Superbrands programmes and has operations in 55 countries.
Marcel graduated from Manchester University in 1985 with a degree in theology
. He then worked at a number of advertising agencies in the UK
, and once worked as an account director within the WPP
communications group. He is currently the chairman of Creative & Commercial Ltd., a communications agency which produces advertising and design work.
Marcel has appeared on the BBC
, Sky Television
and CNN
, as well as on radio
, including a regular radio segment on BBC London radio. He also lectures on branding and has written or contributed articles in the print media. Marcel has been on the panels of judges for several industry-related awards.
Author
An author is broadly defined as "the person who originates or gives existence to anything" and that authorship determines responsibility for what is created. Narrowly defined, an author is the originator of any written work.-Legal significance:...
, writer
Writer
A writer is a person who produces literature, such as novels, short stories, plays, screenplays, poetry, or other literary art. Skilled writers are able to use language to portray ideas and images....
, editor
Editing
Editing is the process of selecting and preparing written, visual, audible, and film media used to convey information through the processes of correction, condensation, organization, and other modifications performed with an intention of producing a correct, consistent, accurate, and complete...
, publisher and brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
consultant. He is also the founder of the Brand Council (UK) and Superbrands
Superbrands
The Superbrands organization is an independent arbiter on branding. Its membership programmes pay tribute to the world's leading brands, as selected by experts and consumers. The organization also publishes a series of brand-focused books and publications...
. The Brand Council is an independent organisation promoting branding and paying tribute to exceptional brands. It also oversees the Superbrands programmes and has operations in 55 countries.
Marcel graduated from Manchester University in 1985 with a degree in theology
Theology
Theology is the systematic and rational study of religion and its influences and of the nature of religious truths, or the learned profession acquired by completing specialized training in religious studies, usually at a university or school of divinity or seminary.-Definition:Augustine of Hippo...
. He then worked at a number of advertising agencies in the UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, and once worked as an account director within the WPP
WPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...
communications group. He is currently the chairman of Creative & Commercial Ltd., a communications agency which produces advertising and design work.
Marcel has appeared on the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
, Sky Television
British Sky Broadcasting
British Sky Broadcasting Group plc is a satellite broadcasting, broadband and telephony services company headquartered in London, United Kingdom, with operations in the United Kingdom and the Ireland....
and CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...
, as well as on radio
Radio
Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...
, including a regular radio segment on BBC London radio. He also lectures on branding and has written or contributed articles in the print media. Marcel has been on the panels of judges for several industry-related awards.