Mameshiba (character)
Encyclopedia
is a Japanese merchandise franchise created by copywriter and Korean Japanese national Kim Sukwon. The Mameshiba are different varieties of bean
Bean
Bean is a common name for large plant seeds of several genera of the family Fabaceae used for human food or animal feed....

s (and other legumes) that have dog-like faces and tell trivia. Their name derives from a series of puns. The Japanese word for "bean" is , a toy version of the Shiba Inu
Shiba Inu
The is the smallest of the six original and distinct breeds of dog from Japan.A small, agile dog that copes very well with mountainous terrain, the Shiba Inu was originally bred for hunting. It is similar in appearance to the Akita, though much smaller in stature...

 is a , and the Japanese word for "trivia" is .

Mameshiba became popular through a series of animated interstitial
Interstitial
An interstitial space or interstice is an empty space or gap between spaces full of structure or matter.In particular, interstitial may refer to:-Physical sciences:...

s produced by Dentsu
Dentsu
is one of the largest advertising agencies in the world. Its headquarters are located in the Dentsu Building in the Shiodome district of Minato, Tokyo....

 that were sold to Japanese television networks to air instead of commercials. Their popularity in Japan and Asia eventually led to their release in the United States via Viz Media
VIZ Media
VIZ Media, LLC, headquartered in San Francisco, is an anime, manga, and Japanese entertainment company. It was founded in 1986 as VIZ LLC. In 2005, VIZ LLC and ShoPro Entertainment merged to form the current VIZ Media LLC, which is jointly owned by Japanese publishers Shogakukan and Shueisha, and...

 and Hot Topic
Hot Topic
Hot Topic is an American retail chain specializing in music and pop culture-related clothing and accessories, as well as licensed music on CD. The majority of the stores are located in regional shopping malls. The first Hot Topic store was opened in 1988 by Orv Madden, who retired as CEO in 2000...

.

Characters

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External links

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