A magnet keeper is ferromagnetic bar placed across the poles of a permanent magnet

Magnet

A magnet is a material or object that produces a magnetic field. This magnetic field is invisible but is responsible for the most notable property of a magnet: a force that pulls on other ferromagnetic materials, such as iron, and attracts or repels other magnets.A permanent magnet is an object...

 that helps preserve the strength of the magnet by completing the magnetic circuit

Magnetic circuit

A magnetic circuit is made up of one or more closed loop paths containing a magnetic flux. The flux is usually generated by permanent magnets or electromagnets and confined to the path by magnetic cores consisting of ferromagnetic materials like iron, although there may be air gaps or other...

, and are particularly useful for magnets which have a low magnetic coercivity

Coercivity

In materials science, the coercivity, also called the coercive field or coercive force, of a ferromagnetic material is the intensity of the applied magnetic field required to reduce the magnetization of that material to zero after the magnetization of the sample has been driven to saturation...

, such as AlNiCo

Alnico

Alnico is an acronym referring to iron alloys which in addition to iron are composed primarily of aluminium , nickel and cobalt , hence al-ni-co, with the addition of copper, and sometimes titanium. Alnico alloys are ferromagnetic, with a high coercivity and are used to make permanent magnets...

magnets.

Keepers also have a useful safety function as they stop external metal being attracted to the magnet.