Magic Software Enterprises
Encyclopedia
Magic Software Enterprises is an international software company ranked in the Software 500 by Software Magazine
Software Magazine
Software Magazine is a software and IT magazine.-Software 500 survey:Software 500 survey can be used to gauge the value of the commercial software industry. The Software 500 survey consists of data of the top 500 software companies, as ranked by Software Magazine...

. International headquarters are in Or Yehuda
Or Yehuda
Or Yehuda is a city in the Tel Aviv District in Israel. According to the Israel Central Bureau of Statistics , the city had a population of 32,200 at the end of 2007.-History:Or Yehuda is located where the biblical city of Kefar Ono used to stand....

, Israel
Israel
The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...

 while the North American headquarters are in Laguna Hills, California
Laguna Hills, California
Laguna Hills is a city located in southern Orange County, California, United States. Its name refers to its proximity to Laguna Canyon and the much older Laguna Beach. Other newer cities nearby—Laguna Niguel and Laguna Woods—are similarly named.-Geography:...

 and the European main office is located in Houten
Houten
Houten is a municipality in the Netherlands, in the province of Utrecht. The expected population in 2015 will be 50,000. The municipality consists of the following towns:* Houten * 't Goy * Schalkwijk...

, Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

.

The company was founded in 1983 by its former Chairmen, David Assia and Yaki Dunietz. Flagship products include uniPaaS (formerly eDeveloper) Application Platform and iBOLT Integration Platform. Magic Software has the distinction of being the first company to be co-listed on both the NASDAQ
NASDAQ
The NASDAQ Stock Market, also known as the NASDAQ, is an American stock exchange. "NASDAQ" originally stood for "National Association of Securities Dealers Automated Quotations". It is the second-largest stock exchange by market capitalization in the world, after the New York Stock Exchange. As of...

 and the Tel Aviv Stock Exchange
Tel Aviv Stock Exchange
The Tel Aviv Stock Exchange in Tel Aviv is Israel's only stock exchange.The TASE is the only public market for trading securities in Israel. It plays a major role in the Israeli economy....

 (TASE).

Overview

Magic Software Enterprises is a provider of business integration, application development and deployment tools. The company has around 500 employees worldwide. The company's headquarters and R&D facility are located in Israel. Regional offices are located in the USA, Japan, Thailand, the UK, Germany, the Netherlands, France, Hungary, India, South Africa and Israel. Magic Software has strategic partnerships with IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...

, SAP AG
SAP AG
SAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software...

, and Salesforce.com
Salesforce.com
Salesforce.com is an enterprise cloud computing company headquartered in San Francisco that distributes business software on a subscription basis. Salesforce.com hosts the applications off-site...

. Customers include well-known names from diverse industries, such as Boeing, Burger King, GE Capital, Nestle and Panasonic.

Company history

Magic Software Enterprises was founded in 1983 by David Assia and Yaki Dunietz, as a spin-off from Mashov Computers, a publicly traded Israeli company that provided business solutions on microcomputers. The new company was originally named Mashov Software Export (MSE), and developed software for the global market – specifically an Application Generator named Magic. Mashov’s major innovation was a metadata-driven approach to programming that required no compiling or linking, and also allowed instantaneous debugging. During the 1980s, the company grew based on its sales to the DOS and UNIX platforms. The product was used by many large organizations, including the Israel Defence Forces.

In 1991, the company changed its name to "Magic Software Enterprises" (retaining the acronym "MSE") and became the first Israeli software company to go public on the NASDAQ. During this period the company developed a close relationship with IBM, focusing on AS/400 systems. Later, Magic completely redeveloped its platform for the Windows architecture and renamed it eDeveloper. This was a graphical, rules-based, and event-driven framework that offered:

• A pre-compiled engine suited for database business tasks

• A declarative programming methodology

• A repository of basic application modules for easy reference and re-use

• A wide variety of generic services and functions configured and invoked at runtime

In October 2003, Magic released iBOLT, an integration suite that simplifies the design and integration process by separating business logic from integration technology. Drag-and-drop components, wizards and tables allow users to connect with enterprise applications deployed on any hardware, on any operating system, and using any database technology.

In July 2008, Magic released uniPaaS, which replaced eDeveloper as Magic Software’s application development platform. uniPaaS is targeted at the delivery of rich internet applications, combining the stability and security of desktop applications with the flexibility, agility and user experience of the web.

Products

Magic Software’s current products are:

uniPaaS
is an application platform for designing, developing and deploying business applications. uniPaaS can be used to build and deploy full client, mobile, Software-as-a-Service (SaaS), and rich internet applications (RIA). With uniPaaS, all aspects of the application development and deployment process are contained within a single end-to-end platform. A ready-made business application engine simplifies the code-writing process, resulting in a faster time to market. Applications developed using uniPaaS’s metadata-driven methodology typically have fewer coding mistakes, undergo more thorough prototyping, and can be more easily adapted to changing business needs.

iBOLT
is a business and process integration suite that is designed to integrate diverse applications and to provide a synchronized, real-time view of a company’s business data. iBOLT is code-free and contains a comprehensive library of components that make it easy to integrate with applications such as SAP Business One, Salesforce.com, JD Edwards, IBM i, Lotus Notes, and HL7. iBOLT allows you to create simple and complex business processes and flows by dragging, dropping and configuring these components instead of writing code. iBOLT automatically applies changes to mission-critical data to every IT system in the integration project. This saves on manpower costs, reduces human error and improves a business's overall productivity.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK