Magic Brands
Encyclopedia
Magic Brands, LLC was the owner of Fuddruckers
Fuddruckers
Fuddruckers is an American fast casual, franchised, restaurant chain that specializes in hamburgers. In 2011 Fuddruckers had 56 company-operated restaurants and 129 franchises across the United States with one in Saskatchewan, Canada and four in Puerto Rico...

 and Koo Koo Roo and was based in Austin, Texas
Austin, Texas
Austin is the capital city of the U.S. state of :Texas and the seat of Travis County. Located in Central Texas on the eastern edge of the American Southwest, it is the fourth-largest city in Texas and the 14th most populous city in the United States. It was the third-fastest-growing large city in...

. The company acquired Fuddruckers in 1998. On April 22, 2010, Magic Brands filed for Chapter 11 bankruptcy protection. On June 18, 2010, Luby's
Luby's
As of March 2011, Luby's, Inc. operates restaurants under the brands Luby's, Fuddruckers and...

announced it was buying Fuddruckers and Koo Koo Roo, and the deal eventually was for $61 million in cash via an auction. A second estimate was that the sale amount was for $63 million. Luby's acquisition of Fuddruckers and Koo Koo Roo was finalized during the summer of 2010.
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