Maghound
Encyclopedia
Maghound is an Internet-based magazine
membership service developed by Time Inc and branded as "the magazine lover's best friend." It was launched to counter a decline in magazine sales at United States
newsstands.
Membership pricing is tiered - three magazines for $4.95 a month, five titles for $7.95, seven titles for $9.95, and $1.00 additional per title for eight titles or more. Approximately 10 percent of magazine titles available through this service include a small premium fee. Currently, membership is available in the U.S. only.
in New York City
. The membership service was established in September 2008 and is currently operating in Beta mode. At the time of launch, MAGHOUND featured approximately 240 magazine titles from over 50 publishers, with plans to increase the list on an ongoing basis. It currently offers nearly 300 titles. In addition to all major Time Inc. brands, a partial list of participating publishers also includes: Rodale Press
, Bonnier Group, Hearst Corporation
, Hachette Filipacchi Médias
, Martha Stewart Living Omnimedia
, Meredith Corporation
, and The Reader's Digest Association
, among others.
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
membership service developed by Time Inc and branded as "the magazine lover's best friend." It was launched to counter a decline in magazine sales at United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
newsstands.
Service details
The website allows users to order magazines of their choice; they can change which magazines they receive at any time, unlike conventional subscriptions. The membership service provides members the ability to manage their household's magazines from one online account. However, people who subscribe to magazines using Maghound will not receive premium content which publishers reserve for full subscribers, because sales to Maghound customers will be reported as single-copy sales. Publishers will receive the addresses of Maghound users who buy their magazines, but they cannot advertise to these customers.Membership pricing is tiered - three magazines for $4.95 a month, five titles for $7.95, seven titles for $9.95, and $1.00 additional per title for eight titles or more. Approximately 10 percent of magazine titles available through this service include a small premium fee. Currently, membership is available in the U.S. only.
Industry involvement
Maghound Enterprises., Inc., is a wholly owned subsidiary of Time Inc. and is headquartered at the Time-Life BuildingTime-Life Building
The Time-Life Building, located at 1271 Avenue of the Americas in Rockefeller Center in New York opened in 1959 and was designed by the Rockefeller family's architect Wallace Harrison, of Harrison, Abramovitz, and Harris.The Time & Life Building was the first of four buildings in Rockefeller...
in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
. The membership service was established in September 2008 and is currently operating in Beta mode. At the time of launch, MAGHOUND featured approximately 240 magazine titles from over 50 publishers, with plans to increase the list on an ongoing basis. It currently offers nearly 300 titles. In addition to all major Time Inc. brands, a partial list of participating publishers also includes: Rodale Press
Rodale Press
Rodale, Inc., is an American publisher of health and wellness magazines, books, and digital properties. Rodale is headquartered in Emmaus, Pennsylvania and also maintains a satellite office in New York City, on Third Avenue....
, Bonnier Group, Hearst Corporation
Hearst Corporation
The Hearst Corporation is an American media conglomerate based in the Hearst Tower, Manhattan in New York City, New York, United States. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media...
, Hachette Filipacchi Médias
Hachette Filipacchi Médias
Hachette Filipacchi Médias, S.A. is a magazine publisher. It is a wholly owned subsidiary of Lagardère Media of France.- History :Hachette Filipacchi was founded by Louis Hachette in 1826 when he purchased the Librarie Brédif. Hachette was purchased by Matra in 1980, a firm associated with Ténot &...
, Martha Stewart Living Omnimedia
Martha Stewart Living Omnimedia
Martha Stewart Living Omnimedia Inc. is a diversified media and merchandising company founded by Martha Stewart. It is organized into four business segments: Publishing, Internet, Broadcasting media platforms and Merchandising product lines....
, Meredith Corporation
Meredith Corporation
The Meredith Corporation is a media conglomerate based in Des Moines, Iowa, USA. The company has two divisions, National Media and Local Media.-History:...
, and The Reader's Digest Association
The Reader's Digest Association
The Reader's Digest Association, Inc. is a global media and direct marketing company, best known for its flagship publication founded in 1922, Reader's Digest...
, among others.