The MTV Online, Open, Ongoing Music Awards, also known as the OMAs, are one of the major annual awards established by MTV

MTV

MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

 to honor the art, creativity, personality and technology of music into the digital space. It uses a "spinoff" of the VMAs, but using online features, such as Twitter

Twitter

Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

, YouTube

YouTube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

, and the such, as the nominees. The first show ran on April 28, 2011, with Lady Gaga

Lady GaGa

Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...

 taking top honors with Most Innovative Artist and Must Follow Artist on Twitter. Other winners at the 2011 O Music Awards included 30 Seconds to Mars

30 Seconds to Mars

30 Seconds to Mars is an American rock band from Los Angeles, formed in 1998. Since 2007, the band has consisted of actor Jared Leto , Shannon Leto and Tomo Miličević...

, Kanye West

Kanye West

Kanye Omari West is an American rapper, singer, and record producer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and...

, Daryl Hall

Daryl Hall

Daryl Hall is an American rock, R&B and soul singer, keyboardist, guitarist, songwriter and producer, best known as the co-founder and lead vocalist of Hall & Oates . Hall scored several Billboard chart hits in the 1970s and early 1980s, and is regarded as one of the best blue eyed soul singers...

, Tokio Hotel

Tokio Hotel

Tokio Hotel is a pop rock band from Germany, founded in 2001 by singer Bill Kaulitz, guitarist Tom Kaulitz, drummer Gustav Schäfer and bassist Georg Listing...

 and Pink

Pink (singer)

Alecia Beth Moore , better known by her stage name Pink , is an American singer-songwriter, musician and actress....

.