MOOMA is the leading web site dedicated to Israeli music. It contains information about Israeli artists from all genres, as well as general articles and news about Israeli music. The site editor is Ayelet Yagil.

The site was created by the Keshet TV

Keshet (TV)

Keshet Broadcasting or Keshet is a media group and leading television program maker licensed in Israel. Keshet operates under the auspices of the Second Israeli Broadcasting Authority . It is one of two operators that have run the main Israeli commercial television channel, Channel 2, since 1993,...

 group, as part of the group portfolio prepared toward a tender for an Israeli music TV channel.

The major part of the site is an encyclopedia

Encyclopedia

An encyclopedia is a type of reference work, a compendium holding a summary of information from either all branches of knowledge or a particular branch of knowledge....

 of Israeli music and artists, which historically documents significant parts of the Israeli culture. It also has articles in Hebrew about a selection of foreign artists. This information bank was created and is maintained by the Israeli radio presenter and music critic Yoav Kutner

Yoav Kutner

Yoav Kutner , is an acclaimed Israeli music editor, TV and radio presenter, who has significantly promoted performers ranging from Mashina to Radiohead. The 'Little Man from the Radio', is rather, a passionate hero calling for the love of new music.-Life:Yoav Kutner was born in Jerusalem, Israel on...

; it includes biographies and discographies of many Israeli artists, and links to similar and related artists.

Initially the site included a music magazine, forums

Internet forum

An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived...

 and several web radio channels

Internet radio

Internet radio is an audio service transmitted via the Internet...

. These were dropped in 2001 after Keshet TV decided to cut the websites' budget, during the 2001 Dot-com bubble

Dot-com bubble

The dot-com bubble was a speculative bubble covering roughly 1995–2000 during which stock markets in industrialized nations saw their equity value rise rapidly from growth in the more...

 burst.

MOOMA's founders then went on to win the music TV channel tender, and launched Music 24

Music 24

Music 24 is an Israeli popular music channel which was launched on July 20, 2003 and broadcasts music videos by Israeli musicians. Apart from music videos, the channel has different music-related shows, including interviews with musicians, live performances, music-oriented talk shows and programs...

. There were trials to reopen the site with government funding, but they failed. Eventually the site reopened with the help of the Lemelbaum family, who requested that the site will be dedicated to the memory of their daughter Ella Loren (1972–2000), a singer and model who died from skin cancer

Skin cancer

Skin neoplasms are skin growths with differing causes and varying degrees of malignancy. The three most common malignant skin cancers are basal cell cancer, squamous cell cancer, and melanoma, each of which is named after the type of skin cell from which it arises...

.

In 2008, the website was merged into the newly-created mako.