MADD Canada
Encyclopedia
MADD Canada is the Canadian
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 arm of Mothers Against Drunk Driving
Mothers Against Drunk Driving
Mothers Against Drunk Driving is a non-profit organization in the United States that seeks to stop drunk driving, support those affected by drunk driving, prevent underage drinking, and overall push for stricter alcohol policy...

. Its stated purpose is to stop impaired driving and to support victims. MADD Canada operates public awareness and education programs which focus on stopping impaired driving. Local activities are carried out by Chapters in approximately 100 communities across Canada.

The organization also supports a number of federal and provincial initiatives aimed at reducing incidents of impaired driving, including changes to Criminal Code
Criminal Code of Canada
The Criminal Code or Code criminel is a law that codifies most criminal offences and procedures in Canada. Its official long title is "An Act respecting the criminal law"...

 provisions against drunk driving and a zero blood alcohol content
Blood alcohol content
Blood alcohol content , also called blood alcohol concentration, blood ethanol concentration, or blood alcohol level is most commonly used as a metric of alcohol intoxication for legal or medical purposes....

limit for drivers under 21.

Each day in Canada there are approximately 4 deaths and approximately 190 injuries from crashes involving alcohol or drugs.

Statistics suggest that efforts made in the fight against impaired driving have saved 30,589 Canadian lives since 1982. Despite this number of lives saved, Transport Canada reports a total of 39,487 alcohol related fatalities on Canadian roads since 1982. Had there been no effort to reduce impaired driving deaths, MADD Canada estimates the number could have been 70,000 in alcohol-related fatalities. For further information on these estimates, view: http://www.madd.ca/english/research/lives_saved.pdf

Programs

MADD Canada plays a critical role in the anti-impaired driving movement through programs and services aimed at raising awareness of impaired driving and supporting victims of this violent crime.

MADD Canada’s victim services programs help support more than 20,000 victims, train over 300 victim services volunteers, and deliver death notification training to more than 15,000 medical, police, firefighter and victim services personnel each year.

The organization's youth services programs include a popular multi-media assembly show which tours Canadian high schools and is seen by approximately 750,000 students annually. Educational services also include Breaking Point, a classroom educational tool, and a youth section on the MADD Canada website.

MADD Canada runs several annual public awareness campaigns and fundraisers. The Strides for Change walkathon assists chapters to reach out to more victims and potential volunteers. The Faces of MADD Canada is a volunteer door to door program in 13 local communities. Project Red Ribbon is based on the distribution of millions of red ribbons to Canadian motorists each year to signify the importance of not driving while impaired. Campaign 911 urges the public to call 911 if they see drivers they think may be impaired. MADD Canada also has several television and radio public service announcements which air across the country.

MADD Canada programs are supported through corporate and public donations. MADD Canada is accountable to its donors to ensure all money received is used in an appropriate manner and its audited financial statements are posted on its website at http://www.madd.ca/english/donating/money.html.

MADD Canada also generates funds by selling breath mints. Most notably these breath mints can be found at many pubs (most notably in the Toronto area).
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