Ludovisi is the XVI rione

Rioni of Rome

A rione is an Italian term used since the Middle Ages to name the districts of Rome, according to the administrative divisions of that time. The word originates from the Latin word regio A rione (pl. rioni) is an Italian term used since the Middle Ages to name the districts of Rome, according to...

 (historic district) of Rome

Rome

Rome is the capital of Italy and the country's largest and most populated city and comune, with over 2.7 million residents in . The city is located in the central-western portion of the Italian Peninsula, on the Tiber River within the Lazio region of Italy.Rome's history spans two and a half...

. Its coat of arms

Coat of arms

A coat of arms is a unique heraldic design on a shield or escutcheon or on a surcoat or tabard used to cover and protect armour and to identify the wearer. Thus the term is often stated as "coat-armour", because it was anciently displayed on the front of a coat of cloth...

 has three golden bands and a golden dragon

Dragon

A dragon is a legendary creature, typically with serpentine or reptilian traits, that feature in the myths of many cultures. There are two distinct cultural traditions of dragons: the European dragon, derived from European folk traditions and ultimately related to Greek and Middle Eastern...

, everything on a red background. It is the coat of arms of the noble Ludovisi

Ludovisi

Ludovisi can refer to:*Ludovisi , a noble Italian family*Ludovisi, Lazio, a rione in the City of Rome* Alberico Boncompagni Ludovisi, prince of Venosa and proprietor of Latium wine estate Fiorano...

 family, which here owned the beautiful villa

Villa

A villa was originally an ancient Roman upper-class country house. Since its origins in the Roman villa, the idea and function of a villa have evolved considerably. After the fall of the Roman Republic, villas became small farming compounds, which were increasingly fortified in Late Antiquity,...

 bearing the same name. The villa and the surrounding gardens, except few annexes

Casino di Villa Boncompagni Ludovisi

The Casino di Villa Boncompagni Ludovisi is a villa in Porta Pinciana, Rome, Italy. Measuring 2.200 square meters, it is all that remains of a country retreat, best known as Villa Ludovisi, established in the 16th century by Cardinal Francesco Maria Del Monte...

, were destroyed at the end of nineteenth century to build the new district.

The most important street of the rione Ludovisi is Via Veneto

Via Veneto

Via Veneto is one of the most famous streets in Rome, Italy.The official name is via Vittorio Veneto, after the Battle of Vittorio Veneto....

.