Loumia Hiridjee
Encyclopedia
Loumia Hiridjee was a French
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 businesswoman and co-founder of international lingerie
Lingerie
Lingerie are fashionable and possibly alluring undergarments.Lingerie usually incorporates one or more flexible, stretchy materials like Lycra, nylon , polyester, satin, lace, silk and sheer fabric which are not typically used in more functional, basic cotton undergarments.The term in the French...

 brand Princesse Tam Tam. Hiridjee was born in Antananarivo
Antananarivo
Antananarivo , formerly Tananarive , is the capital and largest city in Madagascar. It is also known by its French colonial shorthand form Tana....

, Madagascar
Madagascar
The Republic of Madagascar is an island country located in the Indian Ocean off the southeastern coast of Africa...

, where she grew up in a family of wealthy India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

n traders. In 1972 she joined her sister Sharma at a boarding school in France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

. In 1985 together they founded the Princesse Tam Tam brand (named after a 1935 film
Princess Tam Tam
Princesse Tam-Tam is a 1935 black-and-white film which starred Josephine Baker as a Tunisian local girl who is introduced to Parisian high society. Baker sings two songs in the film.- Plot :...

 starring Josephine Baker
Josephine Baker
Josephine Baker was an American dancer, singer, and actress who found fame in her adopted homeland of France. She was given such nicknames as the "Bronze Venus", the "Black Pearl", and the "Créole Goddess"....

). Hiridjee and her husband Mourad Amarsy were dining at the Oberoi Trident
Oberoi Trident
The Oberoi and Trident are two brands of five star hotels operated and sometimes owned by the Oberoi Hotels & Resorts located in several cities in India and across the world...

 hotel in Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

, when they were shot and killed by armed attackers during the November 2008 Mumbai terrorist attacks.

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