Loretta Ucelli
Encyclopedia
Loretta Ucelli is a senior communications and management advisor who served as Assistant to the President and Director of White House Communications during the Presidency of Bill Clinton
from 1999 - 2001. Today she serves as a member of Baruch College's MA in Corporate Communications Advisory Board; on the Executive Committee of the Public Relations Society of America's (PRSA) New York Chapter; and as a senior advisor to global public relations firm Gutenberg Communications.
While at the White House, Ucelli advised President Clinton on media and messaging strategies for issues including the economy, environment, healthcare, education and foreign policy. She was also responsible for initiating the use of the internet in President Clinton’s communication strategy, including the incorporation of “web side” chats. Prior to the White House, Ucelli worked as associate administrator for the United States Environmental Protection Agency
(EPA), where she led efforts to transform the EPA’s overall communications strategy. She also served as a senior ranking communications executive for the American Federation of Government Employees and the National Association of Broadcasters
(NAB).
Since serving in the Clinton administration, she has held executive vice presidential roles within global corporations and educational institutions including Columbia University
and Pfizer
. An alumna of West Virginia University
(WVU) – where Ucelli won the Distinguished Alumni Award in 2002 – she is also a member of the WVU School of Journalism’s Professional in Residence program, where Ucelli works with students and faculty on issues such as the future of journalism.
Loretta began her career as the Anchor and News Director of WCLG-FM Radio in Morgantown, West Virginia and later as News Editor for KDKA Radio in Pittsburgh, Pennsylvania. She received a Bachelors cf Science in Journalism in 1976 from West Virginia University. Loretta has appeared as a communications expert on television and in print, including as a guest contributor on CNBC
. She lives in New York City.
Presidency of Bill Clinton
The United States Presidency of Bill Clinton, also known as the Clinton Administration, was the executive branch of the federal government of the United States from January 20, 1993 to January 20, 2001. Clinton was the first Democratic president since Franklin D. Roosevelt to win a second full term...
from 1999 - 2001. Today she serves as a member of Baruch College's MA in Corporate Communications Advisory Board; on the Executive Committee of the Public Relations Society of America's (PRSA) New York Chapter; and as a senior advisor to global public relations firm Gutenberg Communications.
While at the White House, Ucelli advised President Clinton on media and messaging strategies for issues including the economy, environment, healthcare, education and foreign policy. She was also responsible for initiating the use of the internet in President Clinton’s communication strategy, including the incorporation of “web side” chats. Prior to the White House, Ucelli worked as associate administrator for the United States Environmental Protection Agency
United States Environmental Protection Agency
The U.S. Environmental Protection Agency is an agency of the federal government of the United States charged with protecting human health and the environment, by writing and enforcing regulations based on laws passed by Congress...
(EPA), where she led efforts to transform the EPA’s overall communications strategy. She also served as a senior ranking communications executive for the American Federation of Government Employees and the National Association of Broadcasters
National Association of Broadcasters
The National Association of Broadcasters is a trade association, workers union, and lobby group representing the interests of for-profit, over-the-air radio and television broadcasters in the United States...
(NAB).
Since serving in the Clinton administration, she has held executive vice presidential roles within global corporations and educational institutions including Columbia University
Columbia University
Columbia University in the City of New York is a private, Ivy League university in Manhattan, New York City. Columbia is the oldest institution of higher learning in the state of New York, the fifth oldest in the United States, and one of the country's nine Colonial Colleges founded before the...
and Pfizer
Pfizer
Pfizer, Inc. is an American multinational pharmaceutical corporation. The company is based in New York City, New York with its research headquarters in Groton, Connecticut, United States...
. An alumna of West Virginia University
West Virginia University
West Virginia University is a public research university in Morgantown, West Virginia, USA. Other campuses include: West Virginia University at Parkersburg in Parkersburg; West Virginia University Institute of Technology in Montgomery; Potomac State College of West Virginia University in Keyser;...
(WVU) – where Ucelli won the Distinguished Alumni Award in 2002 – she is also a member of the WVU School of Journalism’s Professional in Residence program, where Ucelli works with students and faculty on issues such as the future of journalism.
Loretta began her career as the Anchor and News Director of WCLG-FM Radio in Morgantown, West Virginia and later as News Editor for KDKA Radio in Pittsburgh, Pennsylvania. She received a Bachelors cf Science in Journalism in 1976 from West Virginia University. Loretta has appeared as a communications expert on television and in print, including as a guest contributor on CNBC
CNBC
CNBC is a satellite and cable television business news channel in the U.S., owned and operated by NBCUniversal. The network and its international spinoffs cover business headlines and provide live coverage of financial markets. The combined reach of CNBC and its siblings is 390 million viewers...
. She lives in New York City.