Longbeach is a brand of cigarettes

Cigarette

A cigarette is a small roll of finely cut tobacco leaves wrapped in a cylinder of thin paper for smoking. The cigarette is ignited at one end and allowed to smoulder; its smoke is inhaled from the other end, which is held in or to the mouth and in some cases a cigarette holder may be used as well...

 in Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

 produced by Philip Morris

Philip Morris International

Philip Morris International is an international tobacco company, with products sold in over 160 countries. In 2007, it held a 15.6% share of the international cigarette market outside of the USA and reported revenues net of excise taxes of $22.8 billion and operating income of $8.9 billion.Until...

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It is sold in packets of 20s, 25s,30s and 40s in strengths of 1-16mg "milligrams" and is sold in different flavors. Longbeach also produce Rolling Tobacco which comes in pouches of 30grams or 50grams also in strengths of 1-16mg "milligrams" and in different packaging.

Strengths in Australia include Filter (16mg), Original (12mg), Rich (8mg), Smooth (6mg), Fine (4mg), Finesse (2mg) and Select (1mg). Menthol cigarettes come in Menthol (8mg) and Menthol Fresh (2mg).