Long & McQuade
Encyclopedia
Long & McQuade is the largest chain of musical instrument
retailers in Canada
, and has 53 locations located in every province except for Quebec
and the territories. The company also owns Yorkville Sound
and carries their products in every one of its locations. Long & McQuade is Canada's leading dealer for Epiphone guitars, Gibson guitars, Apex Microphones, Hughes and Kettner amps, CrossRock bags, beyerdynamic microphones and Gallien-Krueger amps.
Long & McQuade Limited was formed in 1956 when Jack Long became a dealer for King Band Instruments. He set up a small store on Carlton Street in Toronto
on the second floor of a house which had been divided into music studios. About six months later he acquired a partner, Jack McQuade. In 1966 McQuade sold his interests to Long to pursue his busy career as a drummer.
The original storefront was opened in 1957 on Yonge Street
at Yorkville Avenue. It was here that Yorkville Sound
was created—when Peter Traynor began building speaker cabinets and then amplifiers on the second floor of the store, to meet a growing need for amplifiers and PA systems in the budding rock and roll industry.
In 1976, Peter Traynor left the firm, suffering from a bad back. The Traynor
brand would be slowly phased out over the next 17 years until its reintroduction in 2000.
Jack Long is still active in the companies day to day operations and has been joined by his sons Steve, Jon and Jeff.
Musical instrument
A musical instrument is a device created or adapted for the purpose of making musical sounds. In principle, any object that produces sound can serve as a musical instrument—it is through purpose that the object becomes a musical instrument. The history of musical instruments dates back to the...
retailers in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, and has 53 locations located in every province except for Quebec
Quebec
Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....
and the territories. The company also owns Yorkville Sound
Yorkville Sound
Yorkville Sound is a manufacturer of musical instruments, audio amplifiers , loudspeakers and related professional sound reinforcement equipment...
and carries their products in every one of its locations. Long & McQuade is Canada's leading dealer for Epiphone guitars, Gibson guitars, Apex Microphones, Hughes and Kettner amps, CrossRock bags, beyerdynamic microphones and Gallien-Krueger amps.
Long & McQuade Limited was formed in 1956 when Jack Long became a dealer for King Band Instruments. He set up a small store on Carlton Street in Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
on the second floor of a house which had been divided into music studios. About six months later he acquired a partner, Jack McQuade. In 1966 McQuade sold his interests to Long to pursue his busy career as a drummer.
The original storefront was opened in 1957 on Yonge Street
Yonge Street
Yonge Street is a major arterial route connecting the shores of Lake Ontario in Toronto to Lake Simcoe, a gateway to the Upper Great Lakes. It was formerly listed in the Guinness Book of Records as the longest street in the world at , and the construction of Yonge Street is designated an "Event of...
at Yorkville Avenue. It was here that Yorkville Sound
Yorkville Sound
Yorkville Sound is a manufacturer of musical instruments, audio amplifiers , loudspeakers and related professional sound reinforcement equipment...
was created—when Peter Traynor began building speaker cabinets and then amplifiers on the second floor of the store, to meet a growing need for amplifiers and PA systems in the budding rock and roll industry.
In 1976, Peter Traynor left the firm, suffering from a bad back. The Traynor
Traynor Amplifiers
Traynor is a brand of bass amplifiers and guitar amplifiers, the first brand formed by Yorkville Sound. The Traynor brand, named for founder Peter Traynor, began in 1963 with the Dynabass bass amplifier, a rental product. Traynor first became popular in Canada by providing less expensive versions...
brand would be slowly phased out over the next 17 years until its reintroduction in 2000.
Jack Long is still active in the companies day to day operations and has been joined by his sons Steve, Jon and Jeff.
Products and services
- Pianos and Digital Pianos
- Electronic Keyboards
- Acoustic and Electric Guitars/Bass Guitars
- Amplifiers
- Guitar Effects Pedals
- Acoustic and Electric Percussion
- Orchestral Instruments and Accessories
- Folk Instruments and Accessories
- DJ equipment
- Professional Audio Editing Software and Equipment
- Print and Sheet Music
- Instrument rentals
- Audio System rentals
- Music Lessons
- Apparel
- Band Instrument Repair