Lombard Direct
Encyclopedia
Lombard Direct is a British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
-based finance
Finance
"Finance" is often defined simply as the management of money or “funds” management Modern finance, however, is a family of business activity that includes the origination, marketing, and management of cash and money surrogates through a variety of capital accounts, instruments, and markets created...
company that specialise in loans and insurance
Insurance
In law and economics, insurance is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. Insurance is defined as the equitable transfer of the risk of a loss, from one entity to another, in exchange for payment. An insurer is a company selling the...
, founded in 1995. It is one of the largest finance houses in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and is now a member of the Royal Bank of Scotland
Royal Bank of Scotland
The Royal Bank of Scotland Group is a British banking and insurance holding company in which the UK Government holds an 84% stake. This stake is held and managed through UK Financial Investments Limited, whose voting rights are limited to 75% in order for the bank to retain its listing on the...
group.
Lombard sponsors various sporting events and athletes, including rowing champions Steve Redgrave
Steve Redgrave
Sir Steven Geoffrey Redgrave CBE is an English rower who won gold medals at five consecutive Olympic Games from 1984 to 2000. He has also won three Commonwealth Games gold medals and nine World Rowing Championships gold medals...
and Matthew Pinsent
Matthew Pinsent
Sir Matthew Clive Pinsent CBE is an English rower and broadcaster. During his rowing career, he won 10 world championship gold medals and four consecutive Olympic gold medals, of which three were with Steve Redgrave...
, who represented the United Kingdom and won the country's only gold medal at the 1996 Summer Olympics
1996 Summer Olympics
The 1996 Summer Olympics of Atlanta, officially known as the Games of the XXVI Olympiad and unofficially known as the Centennial Olympics, was an international multi-sport event which was celebrated in 1996 in Atlanta, Georgia, United States....
in Atlanta, and also at the Sydney
Sydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...
games in 2000
2000 Summer Olympics
The Sydney 2000 Summer Olympic Games or the Millennium Games/Games of the New Millennium, officially known as the Games of the XXVII Olympiad, were an international multi-sport event which was celebrated between 15 September and 1 October 2000 in Sydney, New South Wales, Australia...
.
Previously Lombard Direct's telephone number was the same as their lending limit; their lending limit was £800 to £15,000 and their chosen telephone number appeared as 0800 2 15000 in adverts, although both have changed since. Lombard Direct's television and other adverts, are known for their animated, anthropomorphic, talking blue phone, known internally as ARNOLD (Apply Right Now On Lombard Direct), which has featured in them for several years.
As of August 2009, Lombard Direct are not offering personal loans.