Lloyd Bitzer
Encyclopedia
Lloyd Bitzer is Professor Emeritus at the University of Wisconsin–Madison College of Letters and Science. As a rhetorician he is best known for the concept of "the rhetorical situation
." Marilyn Young has characterized him as "one of the most respected rhetoricians of the latter half of the twentieth century."
Rhetorical Situation
The Rhetorical Situation is the context of a rhetorical event that consists of an issue, an audience, and a set of constraints. Two leading views of the rhetorical situation exist today...
." Marilyn Young has characterized him as "one of the most respected rhetoricians of the latter half of the twentieth century."