See Lincoln Mark for a complete overview of the Lincoln Mark Series.

The Lincoln Continental Mark IV was a luxury car at the top end of the personal luxury car

Personal luxury car

A personal luxury car is a highly styled, luxury vehicle with an emphasis on image over practicality. Accenting the comfort and satisfaction of its owner and driver above all else, the personal luxury car sometimes sacrifices passenger capacity, cargo room, and fuel economy in favor of style and...

 market sold under the Lincoln

Lincoln (automobile)

Lincoln is an American luxury vehicle brand of the Ford Motor Company. Lincoln vehicles are sold mostly in North America.-History:The company was founded in August 1915 by Henry M. Leland, one of the founders of Cadillac . During World War I, he left Cadillac which was sold to General Motors...

 brand of the Ford Motor Company

Ford Motor Company

Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...

 in North America

North America

North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

 between 1972 and 1976. It replaced the successful Continental Mark III

Lincoln Continental Mark III

The Lincoln Continental Mark III was a personal luxury car produced by Lincoln and sold in North America in the 1969 through 1971 model years.-Introduction:...

, and was in turn replaced by the Continental Mark V

Lincoln Continental Mark V

The Lincoln Continental Mark V was a large coupe sold by Lincoln, the Ford Motor Company's luxury division, between the 1977 and 1979 model years. The Mark V was a restyled Mark IV, replacing that car's more rounded styling with a more squared-off, sharp-edged detailing. The Mark V was highly...

. The "Sure-track" ABS was standard.

The Mark IV and the contemporary Ford Thunderbird

Ford Thunderbird (sixth generation)

The sixth generation Ford Thunderbird debuted in the fall of 1971. These were the biggest Thunderbirds produced, sharing a common platform with the Lincoln Continental Mark IV. They rode on a wheelbase, measured overall by 1976. Prices rose also, with the 1976 Thunderbird listing at $7,790...

 were built on a common platform at the same plant in Wixom, Michigan

Wixom, Michigan

Wixom is a city in Oakland County in the U.S. state of Michigan. The population was 13,498 at the 2010 census. The city was home to the former Wixom Assembly Plant, which produced the Lincoln LS, the Ford Thunderbird, the Ford GT, and the Lincoln Town Car...

, and were essentially rebadged

Badge engineering

Badge engineering is an ironic term that describes the rebadging of one product as another...

 variants.