Like We Care
Encyclopedia
Like We Care was an MTV
news
program in the early 1990s that was geared towards high school students.
Through research using focus group
s MTV found that a narrator
reading the news turned the youngsters off, so the programme was voiced by people of a similar age to the target audience
.
The theme song was performed by Pop's Cool Love.
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
news
News
News is the communication of selected information on current events which is presented by print, broadcast, Internet, or word of mouth to a third party or mass audience.- Etymology :...
program in the early 1990s that was geared towards high school students.
Through research using focus group
Focus group
A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging...
s MTV found that a narrator
Narrator
A narrator is, within any story , the fictional or non-fictional, personal or impersonal entity who tells the story to the audience. When the narrator is also a character within the story, he or she is sometimes known as the viewpoint character. The narrator is one of three entities responsible for...
reading the news turned the youngsters off, so the programme was voiced by people of a similar age to the target audience
Target audience
In marketing and advertising, a target audience, is a specific group of people within the target market at which the marketing message is aimed .....
.
The theme song was performed by Pop's Cool Love.