Light Blue Pour Homme is a men's fragrance by Italian fashion designers Dolce & Gabbana

Dolce & Gabbana

Dolce & Gabbana is an Italian luxury industry fashion house. The company was started by the Italian designers Domenico Dolce and Stefano Gabbana in Milan, Italy. By 2005 their turnover was €597 million....

. The fragrance was launched in 2007 and in 2008 won the FIFI Award.

History

In 2007, Dolce & Gabbana released Light Blue Pour Homme in response to the massively popular female counterpart Light Blue for women. The Italian fashion house contracted perfumer Olivier Cresp to develop the fragrance. The designers who frequent Sicily asked Cresp to make a fragrance inspired by the sensual aromas of the Mediterranean which took over two years to perfect.

Reception

According to the New York Times, the fragrance earned a 5 star rating. In 2008, Light Blue won the best men's fragrance at the FiFi Awards

FiFi Awards

The FiFi Awards are an annual event sponsored by The Fragrance Foundation which honor the fragrance industry's creative achievements and is the most prominent and prestigious celebratory event of the fragrance industry...

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Advertising

The initial advert for the fragrance was filmed in Capri, Italy and shows models David Gandy and Marija Vuyovic in white bikinis kissing on a raft. According to British researchers, the advertisement is among the sexiest television adverts.

By 2010, the ads featured Anna Jagodzinska rather than Marija Vuyovic. Instead of the raft, the models are seen swimming in white swimsuits to shore where they embrace. The advertisements were shot by legendary fashion photographer Mario Testino

Mario Testino

-Early Life:Testino grew up in Lima, the eldest son of a businessman. When he was young he wanted to be a priest. Testino recalls being unpopular at school because of his flamboyance. He was good at math and went on to study economics at Universidad del Pacífico, where his insistence on wearing...

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