Liberté Natural Foods
Encyclopedia
Liberté Natural Foods is a Canadian
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 manufacturer and distributor of all natural, organic, and specialty dairy
Dairy
A dairy is a business enterprise established for the harvesting of animal milk—mostly from cows or goats, but also from buffalo, sheep, horses or camels —for human consumption. A dairy is typically located on a dedicated dairy farm or section of a multi-purpose farm that is concerned...

 and deli foods. It is based in the borough of Saint-Hubert
Saint-Hubert, Quebec
Saint-Hubert is a borough in the city of Longueuil, located in the Montérégie region of Quebec, Canada. It had been a separate city prior to January 1, 2002, when it along with several other neighbouring south shore municipalities were merged into Longueuil. According to the Quebec Statistics...

 in the city of Longueuil
Longueuil
Longueuil is a city in the province of Quebec, Canada. It is the seat of the Montérégie administrative region and sits on the south shore of the Saint Lawrence River directly across from Montreal. The population as of the Canada 2006 Census totaled 229,330, making it the third largest city in...

, Quebec
Quebec
Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....

. The current Liberté Natural Foods is a combination of three previously separate companies, Western Creamery, Liberté Brand Products, and the dairy division of Tournevent. These companies were combined under the name of Liberté Natural Foods on July 1, 2006 to better reflect the company's goal of bringing fresh food solution
Solution
In chemistry, a solution is a homogeneous mixture composed of only one phase. In such a mixture, a solute is dissolved in another substance, known as a solvent. The solvent does the dissolving.- Types of solutions :...

s to customers. Although all three companies share a common name the products are still distributed under their respective brand names. Besides these brands Liberté also distributes products for several other manufacturers.

Liberté Brand Products

Liberté originally entered the market in 1928 as a manufacturer of cream cheese
Cream cheese
Cream cheese is a soft, mild-tasting, white cheese with a high fat content. Traditionally, it is made from unskimmed milk enriched with additional cream....

 and cottage cheese
Cottage cheese
Cottage cheese is a cheese curd product with a mild flavor. It is drained, but not pressed, so some whey remains and the individual curds remain loose. The curd is usually washed to remove acidity, giving sweet curd cheese. It is not aged or colored. Different styles of cottage cheese are made from...

 centered in Montreal
Montreal
Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

, Quebec
Quebec
Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....

. In 1964 Liberté expanded its operations and moved its operations to Brossard
Brossard
Brossard is a suburban area, located on the south shore of the Saint Lawrence River, opposite the island and city of Montreal.Brossard is subdivided into many smaller sections. These sections are characterized by having street names that all begin with the same letter of the alphabet...

, Quebec
Quebec
Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....

 where they started to manufacture yogurt in addition to their original cheese products. Since then they have added another production line in Candiac, Quebec where they are able to produce a wider variety of products.

Western Creamery

Western Creamery has been providing customers with cultured dairy products for over 60 years. The company consists of two locations, a manufacturing facility in Toronto, Ontario and a distribution centre in Brampton, Ontario. Western Creamery manufactures a variety of natural yogurts, cream cheese spreads, pressed cottage cheeses, and sour creams. All Western Creamery products are made from all natural ingredients and are certified kosher.

Tournevent

Laiterie Tournevent specializes in the production of milk, butter, and cheese that is manufactured from goat milk and its products are distributed all across Canada. In 1990 the production facility was expanded and modernized to allow Tournevent to develop several new products, and in 1992 the company introduced a home delivery service called "Tournevent Express".

Customers

Liberté distributes its products to many smaller independent stores, but its main customers are:

- Loblaws

- A&P

- Dominion

- Y.I.G.

- Fortino's

- Sobey's

- Real Canadian Superstores

- I.G.A.

- No Frills

- Wal-Mart

- Whole Foods

- Pusateri's

- Byford Dairy

Brampton Warehouse

Liberté does not manufacture any products at its 50000 square feet (4,645.2 m²) Brampton, Ontario warehouse. This is the main distribution point for all of its manufactured products, as well as its distributed products from other vendors. This location also serves as the company's head office and is home to most of the companies administration, including the human resources department, sales staff and various inventory and supply coordinators. In 2007 the company began using its own drivers to deliver products to customers on the east coast.

Vancouver Warehouse

In the fall of 2007 Liberté opened a 72000 square feet (6,689 m²) warehouse in Richmond, British Columbia. The facility is equipped to handle refrigerated, frozen, and shelf stable products including the Liberte, Western Creamery, Organic Meadow, Omega Nutrition, and Happy Planet brands in particular.

Leadership

Martin Valiquette - General Manager

Martin Valiquette has held numerous jobs at Liberté Natural Foods Inc over the last 14 years. He has held the positions of Major Accounts Manager, Director of Marketing, Director of Sales and Marketing, and became the General Manager in 2004.

Martin is also a member of the Conseil d'administration du Conseil des Industriels Laitiers du Quebec (CILQ) (Milk Industry Council of Quebec).

Roger Dickhout - CEO

Roger Dickhout is currently President & Chief Executive Officer of Pineridge Foods Inc.

Previously, as President & CEO, Roger led a turnaround of Canada Bread Company
Ltd and a consolidation of the commercial baking segment which included acquiring and
integrating regional bakers into a national platform. Prior to that Roger was a partner
with McKinsey & Company, Inc., a global strategic management consulting firm. Roger is a registered Professional
Engineer, has a B.Sc. in Mechanical Engineering from Queen's University and a M.B.A.
from the Richard Ivey School of Business at the University of Western Ontario
(gold medalist). He also serves on the Board of Directors of Gennum Corporation,
Investeco, and World Wildlife Fund - Canada.

Union Campaign (Brampton Warehouse Employees)

In October of 2006 the warehouse staff at the Brampton location decided to join a trade union and sought the support of the United Food and Commercial Workers
United Food and Commercial Workers
The United Food and Commercial Workers International Union is a labor union representing approximately 1.3 million workers in the United States and Canada in many industries, including agriculture, health care, meatpacking, poultry and food processing, manufacturing, textile, G4S Security, chemical...

International Union, Local 175. In the company's response to the application for certification they indicated that they thought that several field sales representatives should be included in the proposed bargaining unit. The UFCW challenged this request as, in their opinion, the sales reps do not share a common interest with the warehouse staff. On October 24, 2006 a certification vote was held and workers voted 17 to 12 in favour of the union, the ballots of the disputed field sales reps were kept separate pending the outcome of the status dispute hearings. This is a significant issue as the group of field sales reps is large enough to have a huge impact on the outcome of the vote. Hearings at the Ontario Labour Relations Board regarding the inclusion of the field sales reps were concluded on February 7, 2007 and the board agreed with the UFCW and decided not to include the sales reps. The decision was made on Friday May 4, 2007.
Union Members at the Brampton warehouse were successful in achieving a first collective agreement at a ratification meeting held on December 2, 2007. The 55-page document guarantees the wages and working conditions which the Union Negotiating Committee achieved for the members. It covers approximately 45 full-time members of the bargaining unit who work for the food distribution company. The agreement includes:

- Employees with 12 months service receive increases of 50 cents per hour, effective as of the date of ratification in Year 1, 52 cents in Year 2 and 54 cents in Year 3 while those still in the wage progression receive an immediate increase of up to $1.25 per hour.

- The Lead Hand/Warehouse position has a premium of $1.50 per hour; vacant positions are posted and filled in accordance with Article 10.06 of the collective agreement.

- Additionally, all full-time employees who are on the payroll as of the date of ratification receive a lump sum payment of $150.

- Students, who are employed from May 1 to September 1 each year, are paid $12 per hour.

- Workers with seniority are paid their base hourly rate times their number of regularly scheduled hours for Ontario’s nine statutory holidays, plus Civic holiday and a floater day.

- A part-time worker who exceeds 28 hours for 12 consecutive weeks is reclassified as full-time, unless replacing a full-time employee.
The employer also agrees to:

- Make reasonable provisions for Health & Safety including ensuring that the Safety Committee, containing a minimum of three worker representatives, meets at least once every two months to make safety recommendations and perform regular plant inspections.

- Maintain a safety boot allowance of $125 per year to all full-time employees and to part-time employees who have completed one year of service.

- Provide all regular full-time employees, who have completed their probationary period, with life insurance, AD&D, long-term disability and extended health & dental plans; workers are also entitled to as many as five sick days annually; any unused sick days are paid out at 100 percent of the employee’s regular hourly pay.

- Contribute a matching amount – up to 6 per cent of annual earnings for those with 12 years of service – for those employees who elect to join the Liberté Natural Foods Inc. Group Retirement Savings Plan.

- Provide each employee with 2 sweaters or sweatshirts and one winter coat per year.

- A “Sunset” clause removing written discipline warnings from the employee’s record after 18 months if no additional warning is received during that time. Members also have the right to review their personnel records and may file a grievance if they object to material contained in the file. They also have the right to have a steward present at disciplinary meetings.

- Ensure that bargaining unit work is only performed by employees who are members of the bargaining unit, except in specified situations, such as emergencies.

- Not contract out bargaining unit work, if it would cause a layoff or reduction in the hours of full-time workers.

- Continue its present practice related to the Christmas bonus and also contribute a lump sum of $1,000 annually to the Locals 175 & 633 Training & Education Fund.

- The Union appointing two stewards who are permitted the necessary time during standard working hours, without loss of pay, to perform functions related to grievance & arbitration procedures, which are detailed in the new contract.

- The election or appointment of up to two members for the Union Negotiating Committee, which will be paid their hourly rate for eight hours on each day spent in negotiations, up to and including conciliation and mediation.
The contract also includes language related to hours or work, overtime, vacations, seniority, job vacancy postings, layoff & recall rights, leaves of absence and bereavement leave.

Wikipedia Cover-Up

The Company has also been active in trying to hide particular information regarding the Union certification of its Brampton warehouse. If you look at the history of this article, back on April 8, 2008 information regarding the Union certification of the warehouse employees was removed. The I.P. address was 68.179.113.57 . The "User Contributions" to Wikipedia for that I.P. address also shows that there were no other contributions or edits from this I.P. address except for this article.

A reverse-ip look-up of this address reveals that it is registered to "Liberté Brand Products". This shows that the changes to this article were made from someone within the company.

Sources

Ontario Labour Relations Board decisions related to the union campaigns

UFCW Local 175 News

Liberté Brand Products

Liberté Natural Foods

Western Creamery

Tournevent
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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