Larry L. Richman
Encyclopedia
Larry Richman is a social media expert, Internet strategist, publishing executive, trainer on project management
, and author of over a dozen books, numerous book translations, and articles in professional journals and magazines. Syndicated columnist. Translator in three languages.
As the former Director of Internet Coordination for The Church of Jesus Christ of Latter-day Saints, Richman directed the content and services of LDS.org, including coordination and synergy with other Church Web sites and related applications, such as Mormon.org, ProvidentLiving.org, FamilySearch.org, JosephSmith.net, and LDSPhilanthropies.org. The Church’s Web properties consist of hundreds of domain names and tens of thousands of Web pages (plus millions of pages of documents in the Gospel Library in many languages). Church Web sites are read by over 7.5 million unique visitors each month with 15 million visits and 60 million page views per month (not counting the genealogical research site FamilySearch).
Richman directed the Internet Coordination group that established roles, processes, and standards and provided governance for the development and maintenance of Church Web sites and services. The team also coordinated metrics, feedback, and Search Engine Optimization
. Richman directed a complete redesign and rebuild of LDS.org from 2004-2007, including implementing XML
, metadata
and taxonomy
standards, a content management system
, Web portal
server technology, and new Web search tools.
A Certified Product Manager and a Certified Product Marketing Manager (June 2008, Association of International Product Marketing & Management
, AIPMM) and experienced product manager of publications and major Web sites for The Church of Jesus Christ of Latter-day Saints, including LDS.org, Gospel Library, and Country Web Sites.
Richman is a certified Project Management Professional
, consultant, and trainer to hundreds of employees of Fortune 500
companies. He has authored five books on project management, including two college texts. The second edition of Improving Your Project Management Skills and the third edition of Successful Project Management will be published in 2011. Richman has been a keynote speaker at professional conferences. He has also written computer-assisted project management systems.
He is the President and CEO of Century Publishing
in Salt Lake City, Utah
.
He has also authored over a dozen books, several book translations, and articles in professional magazines and journals. His latest booklet is Learning Through Life's Trails. He is a translator and interpreter in three languages.
Project management
Project management is the discipline of planning, organizing, securing, and managing resources to achieve specific goals. A project is a temporary endeavor with a defined beginning and end , undertaken to meet unique goals and objectives, typically to bring about beneficial change or added value...
, and author of over a dozen books, numerous book translations, and articles in professional journals and magazines. Syndicated columnist. Translator in three languages.
Internet Strategist and Social Media Professional
Richman is an Internet strategist with a specialty in using social media in product marketing. Currently employed by The Church of Jesus Christ of Latter-day Saints to communicate information about the Church's curriculum materials to members and leaders worldwide. Innovated the use of Facebook, Twitter, and other social technologies to supplement traditional communications channels within the Church. Since 2006, is the author of LDSMediaTalk, his professional blog about LDS Church materials and using social media and technology responsibly. The blog is read by over 20,000 monthly readers. His Internet moniker is ldsWebguy.As the former Director of Internet Coordination for The Church of Jesus Christ of Latter-day Saints, Richman directed the content and services of LDS.org, including coordination and synergy with other Church Web sites and related applications, such as Mormon.org, ProvidentLiving.org, FamilySearch.org, JosephSmith.net, and LDSPhilanthropies.org. The Church’s Web properties consist of hundreds of domain names and tens of thousands of Web pages (plus millions of pages of documents in the Gospel Library in many languages). Church Web sites are read by over 7.5 million unique visitors each month with 15 million visits and 60 million page views per month (not counting the genealogical research site FamilySearch).
Richman directed the Internet Coordination group that established roles, processes, and standards and provided governance for the development and maintenance of Church Web sites and services. The team also coordinated metrics, feedback, and Search Engine Optimization
Search engine optimization
Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...
. Richman directed a complete redesign and rebuild of LDS.org from 2004-2007, including implementing XML
XML
Extensible Markup Language is a set of rules for encoding documents in machine-readable form. It is defined in the XML 1.0 Specification produced by the W3C, and several other related specifications, all gratis open standards....
, metadata
Metadata
The term metadata is an ambiguous term which is used for two fundamentally different concepts . Although the expression "data about data" is often used, it does not apply to both in the same way. Structural metadata, the design and specification of data structures, cannot be about data, because at...
and taxonomy
Taxonomy
Taxonomy is the science of identifying and naming species, and arranging them into a classification. The field of taxonomy, sometimes referred to as "biological taxonomy", revolves around the description and use of taxonomic units, known as taxa...
standards, a content management system
Content management system
A content management system is a system providing a collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based...
, Web portal
Web portal
A web portal or links page is a web site that functions as a point of access to information in the World Wide Web. A portal presents information from diverse sources in a unified way....
server technology, and new Web search tools.
Product Marketing and Product Management
Since 2010, he is the Director of Product Awareness at The Church of Jesus Christ of Latter-day Saints, responsible for marketing products to members and leaders to help them become more aware of the availability and purpose of Church materials, including publications, audiovisual products, websites, and broadcasts. In addition to improving the traditional global communication channels to leaders and members, develops creative ways to communicate, including using social media.A Certified Product Manager and a Certified Product Marketing Manager (June 2008, Association of International Product Marketing & Management
Association of International Product Marketing & Management
The Association of International Product Marketing & Management is a professional association for product managers founded in 1998. It has approximately 8,000 members worldwide. It runs certification courses for product managers and product marketing managers in addition to running educational...
, AIPMM) and experienced product manager of publications and major Web sites for The Church of Jesus Christ of Latter-day Saints, including LDS.org, Gospel Library, and Country Web Sites.
Project Management
Richman’s professional career in project management began in 1980 when he began managing publications projects for The Church of Jesus Christ of Latter-day Saints. He was the Director of the Publications and Media Project Office that creates 8,000 printed, audiovisual, and Web products a year in up to 185 languages. This included managing the writing, editing, translation, production, printing, and international distribution in 105 offices worldwide.Richman is a certified Project Management Professional
Project Management Professional
Project Management Professional is a credential offered by the Project Management Institute . , there were 393,413 active PMP certified individuals worldwide...
, consultant, and trainer to hundreds of employees of Fortune 500
Fortune 500
The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and...
companies. He has authored five books on project management, including two college texts. The second edition of Improving Your Project Management Skills and the third edition of Successful Project Management will be published in 2011. Richman has been a keynote speaker at professional conferences. He has also written computer-assisted project management systems.
Publishing
Richman directed the processes and systems for print and Web publishing at The Church of Jesus Christ of Latter-day Saints (LDS Church).He is the President and CEO of Century Publishing
Century Publishing
Century Publishing is a custom media publisher based in Salt Lake City, Utah. It publishes books and other media in both English and Spanish on topic including religion, social issues, business, and biographies. Founded in 1981 by current President and CEO Larry L...
in Salt Lake City, Utah
Utah
Utah is a state in the Western United States. It was the 45th state to join the Union, on January 4, 1896. Approximately 80% of Utah's 2,763,885 people live along the Wasatch Front, centering on Salt Lake City. This leaves vast expanses of the state nearly uninhabited, making the population the...
.
He has also authored over a dozen books, several book translations, and articles in professional magazines and journals. His latest booklet is Learning Through Life's Trails. He is a translator and interpreter in three languages.