Lapo Elkann
Encyclopedia
Lapo Elkann is a New York-born Italian
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

 industrialist, former marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 manager. He is currently the manager of brand promotion at Fiat Automobiles
Fiat Automobiles
Fiat Automobiles S.p.A. is an Italian automaker which produces Fiat branded cars, and is part of Fiat Group Automobiles S.p.A.. This is a subsiadiary of Fiat S.p.A., the largest automobile manufacturer in Italy...

. He is a "global ambassador
Ambassador
An ambassador is the highest ranking diplomat who represents a nation and is usually accredited to a foreign sovereign or government, or to an international organization....

" of the Sheba Medical Center
Sheba Medical Center
The Chaim Sheba Medical Center at Tel Hashomer , also Tel HaShomer Hospital, is the largest hospital in Israel.-Overview:The hospital was named after Chaim Sheba, the founding director. It was established in 1948 as the country's first military hospital to treat casualties of Israel's War of...

 in Tel Hashomer
Tel HaShomer
Tel HaShomer is a district in Gush Dan in central Israel. It is located east of Ramat Gan, and is bordered to the north by Kiryat Ono, to the east by Yehud, and to the south by Or Yehuda...

.

Son of Margherita Agnelli de Pahlen and the writer Alain Elkann
Alain Elkann
Alain Elkann is an Italian novelist, intellectual, and journalist. Currently, Elkann is the conductor of cultural programs on Italian television. A recurring theme in his books is the history of the Jews in Italy, their centrality to Italian history, and the relation between the Jewish faith and...

, he is the brother of the Agnelli "crown prince" John Elkann
John Elkann
John Philip Jacob Elkann is an Italian industrialist. He was the chosen heir of Gianni Agnelli, his grandfather, and controls the family's automaker Fiat...

. Elkann is a grandson of Marella Agnelli
Marella Agnelli
Marella Agnelli, born Princess Marella Caracciolo di Castagneto is an Italian socialite, style icon and wife of Fiat chairman Gianni Agnelli...

 and Fiat chairman Gianni Agnelli
Gianni Agnelli
Giovanni Agnelli , better known as Gianni Agnelli , was an Italian industrialist and principal shareholder of Fiat. As the head of Fiat, he controlled 4.4% of Italy's GDP, 3.1% of its industrial workforce, and 16.5% of its industrial investment in research...

 and a stepson of Russian
Russians
The Russian people are an East Slavic ethnic group native to Russia, speaking the Russian language and primarily living in Russia and neighboring countries....

 count Serge de Pahlen. In addition to his brother, John, Elkann has a sister, Ginevra Elkann
Ginevra Elkann
Ginevra Elkann is an Italian apprentice film director, and, as granddaughter of Gianni Agnelli, is among the heirs to the Agnelli family fortune. She is the daughter of Margherita Agnelli and the French-Italian writer Alain Elkann; her brother, the industrialist John Elkann, is Chairman of the...

, and five half-siblings by his mother's second marriage: Maria, Pierre, Sophia, Anna, and Tatiana.

Early life and education

In 2001, he worked as a personal assistant to Henry Kissinger
Henry Kissinger
Heinz Alfred "Henry" Kissinger is a German-born American academic, political scientist, diplomat, and businessman. He is a recipient of the Nobel Peace Prize. He served as National Security Advisor and later concurrently as Secretary of State in the administrations of Presidents Richard Nixon and...

. He was a marketing associate for Ferrari
Ferrari
Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947...

 and Maserati
Maserati
Maserati is an Italian luxury car manufacturer established on December 1, 1914, in Bologna. The company's headquarters is now in Modena, and its emblem is a trident. It has been owned by the Italian car giant Fiat S.p.A. since 1993...

. In 2003, he became Fiat's Director of Marketing. He coordinated the reinvention of classics like the Fiat Punto
Fiat Punto
The Fiat Punto is a supermini produced by the Italian manufacturer, Fiat, since 1993.-1st generation :Internally codenamed Project 176, the Punto was announced in September 1993 and launched in late 1993 as a replacement for the ageing Fiat Uno. The Fiat Punto was voted European Car of the Year...

 and Fiat 500
Fiat 500
The Fiat 500 is a car produced by the Fiat company of Italy between 1957 and 1975, with limited production of the Fiat 500 K estate continuing until 1977. The car was designed by Dante Giacosa....

. He received the America Award of the Italy-USA Foundation
Italy-USA Foundation
Italy–USA Foundation was established to promote the friendship between Italians and Americans plus American culture in Italy. The foundation is a non-profit organization based in Rome, Italy...

 in 2011.

Transsexual and cocaine scandal

On October 11th, 2005, he was taken to Turin's Ospedale Mauriziano, a hospital, after an overdose of cocaine and heroin while in the company of some male transsexuals. The 52 year old transgender owner of the house, Donato Broco, alerted the ambulance service.

Fashion

Vanity Fair
Vanity Fair (magazine)
Vanity Fair is a magazine of pop culture, fashion, and current affairs published by Condé Nast. The present Vanity Fair has been published since 1983 and there have been editions for four European countries as well as the U.S. edition. This revived the title which had ceased publication in 1935...

 magazine listed him in its Best Dressed Hall of Fame of 2009. The magazine has previously named him on such lists. Nicknamed "Lapo of luxury" he was on the 2008 International Best Dressed List
International Best Dressed List
The International Best Dressed List was founded by fashionista Eleanor Lambert in 1940 as an attempt to boost the reputation of American fashion at the time.People who have been on the list include from A to Z:-The International Hall of Fame: Women:...

.

External links

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