Laffy Taffy is a brand of taffy

Taffy (candy)

Taffy is a type of chewy candy, similar to toffee. Taffy is often sold alongside bubblegum and candy. Taffy is made by stretching or pulling a sticky mass of boiled sugar, butter or vegetable oil, flavorings, and coloring until fluffy. When this process is complete, the taffy is rolled, cut into...

 manufactured by Nestlé

Nestlé

Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...

 and sold under their Willy Wonka Candy Company

The Willy Wonka Candy Company

The Willy Wonka Candy Company is a brand of candy owned by the Nestle company using licensed materials from Roald Dahl's Charlie & the Chocolate Factory and its two film adaptations for their packaging and marketing. The brand started in 1971, coinciding with the release of the first film adaptation...

 brand. Laffy Taffy is a brand of candy first produced in the 1970s. The candies are small (about 1.5 oz or 45 g) individually wrapped taffy

Taffy

Taffy can refer to any of the following:* Taffy , a type of chewy, often colored, candy* Taffy is a sometimes pejorative term for a Welsh person or thing...

 available in a variety of artificial fruit

Fruit

In broad terms, a fruit is a structure of a plant that contains its seeds.The term has different meanings dependent on context. In non-technical usage, such as food preparation, fruit normally means the fleshy seed-associated structures of certain plants that are sweet and edible in the raw state,...

 flavors, as well as a chocolate

Chocolate

Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

 mousse

Mousse

Mousse is derived from the French word mousse which means "lather" or "foam". A mousse is a prepared food that incorporates air bubbles to give it a light and airy texture...

 flavor. The candy was advertised as having a "long-lasting" flavor. In 2003, Wonka introduced a variety called "Flavor Flippers", a piece of taffy that had a soft center with a different flavor.

The name refers to both the texture of the taffy as well as its embodiment of silliness; jokes are written on the outside of each wrapper.