Kookai is a French

France

The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 fashion

Fashion

Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

 label founded in 1983 by Jean-Lou Tepper, Jacques Nataf and Philippe de Hesdin. It has a simple philosophy: "to supply young women with affordable apparel for their wardrobes". It has stores in Europe, Asia, America and Australia. Its clothing line is generally characterised by French fashion trends.

Galleries Lafayette carried a large line of Kookai, Claudie Pierlot, Jean-Charles de Castelbajac

Jean-Charles de Castelbajac

1949: Born on November 28th in Casablanca, son of Louis and Jeanne-Blanche de Castelbajac1968: First collection for Ko and Co, company created at Limoges by his mother Jeanne-Blanche de Castelbajac1969: First show...

, Lolita Bis by Lolita Lempicka, Plein Sud, P.J. Hohenscheid, and other Europe

Europe

Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

an labels when it opened its first American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 store in Trump Tower

Trump Tower

Trump Tower or Trump Towers may refer to one of several skyscrapers owned and operated by Donald Trump:Trump Tower* Trump Towers * Trump Towers * Trump Tower * Trump Tower...

, in September 1991.

Target Group

Kookaï’s target group is women from 20 to 40 years old. However, since 2008, they have a line for young girls, expanding their clientele.
The French fashion label is designed by a group of 20 individuals. Catherine Marnata is the lead designer.

Kookaï in the UK:

In the UK, Kookaï has followed the new technology trend by joining Facebook and Twitter. Its Facebook page informs customers on sales, helps customers with styling ideas and tips and hosts contests for them. The UK store also has a blog, which features a “What Kookaï Wear” section where women post photos of their new purchases and helps other customers style their outfits. Kookaï UK also has an Instagram account, where they share photos of women wearing Kookaï garments, behind-the-scene images from photoshoots and much more. The UK also has an Official Ebay Outlet store.

Kookaï in France:

Kookaï has been featured in a number of French fashion magazines including: Be, Marie-Claire, Cosmopolitan, Glamour and Elle. They don't have an e-boutique to enable women to do their shopping online. The shop includes size charts and shipping information. Frequent shoppers in the French stores, both online and offline, can obtain a loyalty card on which they accumulate points when they purchase regular priced items. When customers achieve a certain amount of points, they receive credit for their purchases.

Ethical Behaviour

In 1996, Kookaï joined the Vivarte Group and subsequently signed an Ethical Charter to ensure that the products sold in Kookaï stores are manufactured in ethical conditions. The label has maintained an ethical image through other affiliations. Affiliations include the Unicef “Frimousses” operation that raises money to give children in need the opportunity to receive vaccinations. The label has raised money for AIDS and Breast Cancer awareness.

Support

Kookaï also supports students studying fashion and arts. Its most notable collaboration is with the Fondation Elle. With the Fondation Elle, Kookaï launched a contest that gave three designers the opportunity to create a small collection for the stores. The contest was called: “Prix ELLE Solidarité mode”. They also hosted an eco-friendly competition for students at the Decorative Arts School. The students were asked to create window displays with recycled garments from the Parisian stores.