Koogle was a flavored peanut butter marketed by Kraft in the 1970s.

They had a Koogle mascot with the jingle: "Pea-nutty-koogle with the koo-koo-koogly eyes."

It was available in several flavors, including chocolate

Chocolate

Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

, cinnamon

Cinnamon

Cinnamon is a spice obtained from the inner bark of several trees from the genus Cinnamomum that is used in both sweet and savoury foods...

, vanilla

Vanilla

Vanilla is a flavoring derived from orchids of the genus Vanilla, primarily from the Mexican species, Flat-leaved Vanilla . The word vanilla derives from the Spanish word "", little pod...

 and banana

Banana

Banana is the common name for herbaceous plants of the genus Musa and for the fruit they produce. Bananas come in a variety of sizes and colors when ripe, including yellow, purple, and red....

.

Ingredients

The ingredient list for Koogle changed over its lifetime. Examples of ingredient lists include:

• Chocolate: U.S. grade no. 1 peanuts, partially hardened vegetable oils, sugar, cocoa processed with alkali, dextrose, salt, nonfat dry milk, artificial flavor
• Chocolate: Peanuts, partially hardened vegetable oils, sugar, milk chocolate (with artificial flavor and emulsifier added), chocolate liquor
  Chocolate liquor
  Chocolate liquor is pure chocolate in its liquid form. Like the cocoa beans from which it is produced, it contains both cocoa solids and cocoa butter in roughly equal proportion....
  
  , dextrose, salt, artificial flavor
• Cinnamon: U.S. grade no. 1 peanuts, partially hardened vegetable oils, sugar, cinnamon, dextrose, salt

Marketing

Many of Koogle's TV commercials featured the product's mascot, an oversized puppet costume in the abstract form of a giant jar with spinning eyeballs, frog-like arms and legs, and a "jive" voice similar to that of then-popular radio disc jockey

Disc jockey

A disc jockey, also known as DJ, is a person who selects and plays recorded music for an audience. Originally, "disc" referred to phonograph records, not the later Compact Discs. Today, the term includes all forms of music playback, no matter the medium.There are several types of disc jockeys...

 Wolfman Jack

Wolfman Jack

Robert Weston Smith, known commonly as Wolfman Jack was a gravelly voiced US disc jockey who became famous in the 1960s and 1970s.-Early career:...

. In the premiere commercial the mascot danced to a jingle, "Pea-nutty-koogle with the koo-koo-koogly eyes," which was modeled on Billy Rose

Billy Rose

William "Billy" Rose was an American impresario, theatrical showman and lyricist. He is credited with many famous songs, notably "Me and My Shadow" , "It Happened in Monterey" and "It's Only a Paper Moon"...

's 1923 hit song "Barney Google

Barney Google

Barney Google and Snuffy Smith, originally Barney Google, is a long-running American comic strip created by cartoonist Billy DeBeck . Since its debut on June 17, 1919, the strip has gained a huge international readership, appearing in 900 newspapers in 21 countries...

(with the Goo-Goo-Googly Eyes)". Subsequent commercials had the mascot explaining the product to children in "jive" talk, or mothers endorsing the product to make it more appealing to mothers so they would be more willing to buy it for their children.