Kobe Collection
Encyclopedia
The is a fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

 event that has been held in Kobe, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

 and other cities during spring and autumn every year since 2002; over 30 brands have participated. It is characteristically a public relations event for consumers, and a chance for young designers to publish their own designs.

In the second half of the 19th century, there were many trading companies and banks that made inroads into Kobe, and the comparatively wealthy families who worked for these companies, tended to live on the mountain side of Kobe and Ashiya
Ashiya, Hyogo
is a city founded on November 10, 1940 located in Hyōgo, Japan, between the cities of Osaka and Kobe.-Demographics:As of 2009, the city has an estimated population of 93,094 and the density of 5,030 persons per km². The total area is 18.47 km²...

. Originally the Kobe fashion-style was seen in children of such wealthy families. The fashion-style was characterized by the refined everyday wear which in quiet colors (navy blue, black, white and gray), in contrast to the popular style for girls in Osaka. From around 1990, many Japanese women's magazines came to take up this style, because it is known to look refined and cute
Cuteness in Japanese culture
Since the 1970s, cuteness, in Japanese the noun , has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, behavior, and mannerisms...

 by women in their teens and early 20's. A magazine named Kobe Style focuses on the style trends of Kobe.

The mode of "Kobe-Style" has somewhat changed, although it is expressed as a pronoun of a conservative fashion in Japan currently, it has been popular among young Japanese girls. Kobe collection has held a strong social background in Japan and surrounding east-Asian countries; In 2007, Kobe collection was held in Shanghai
Shanghai
Shanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...

, Yokohama
Yokohama
is the capital city of Kanagawa Prefecture and the second largest city in Japan by population after Tokyo and most populous municipality of Japan. It lies on Tokyo Bay, south of Tokyo, in the Kantō region of the main island of Honshu...

, and in Kobe.

And Kobe collection will hold in Second Life
Second Life
Second Life is an online virtual world developed by Linden Lab. It was launched on June 23, 2003. A number of free client programs, or Viewers, enable Second Life users, called Residents, to interact with each other through avatars...

, an Internet-based virtual world
Virtual world
A virtual world is an online community that takes the form of a computer-based simulated environment through which users can interact with one another and use and create objects. The term has become largely synonymous with interactive 3D virtual environments, where the users take the form of...

 developed by Linden Research, Inc
Linden Lab
Linden Research, Inc., d/b/a Linden Lab, is a privately held American Internet company that is best known as the creator of Second Life....

 (commonly referred to as Linden Lab).

Sponsors (2002 - 2007)

  • Mainichi Broadcasting System
    Mainichi Broadcasting System
    is a broadcasting station in Osaka, Japan, affiliated with Japan Radio Network , National Radio Network , Japan News Network and TBS Network, serving in the Kansai region. MBS is also one of the major stockholders of Tokyo Broadcasting System Holdings, Inc...

  • Tokyo Broadcasting System
    Tokyo Broadcasting System
    , TBS Holdings, Inc. or TBSHD, is a stockholding company in Tokyo, Japan. It is a parent company of a television network named and radio network named ....

  • Toshiba
    Toshiba
    is a multinational electronics and electrical equipment corporation headquartered in Tokyo, Japan. It is a diversified manufacturer and marketer of electrical products, spanning information & communications equipment and systems, Internet-based solutions and services, electronic components and...

  • American Express
    American Express
    American Express Company or AmEx, is an American multinational financial services corporation headquartered in Three World Financial Center, Manhattan, New York City, New York, United States. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best...

  • Asahi Breweries
    Asahi Breweries
    Asahi Breweries, Ltd. is a leading brewery and soft drink company based in Tokyo, Japan. The company has a 40% share of the Japanese beer market....

  • Coca-Cola
    Coca-Cola
    Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

  • JJ (magazine)
    JJ (magazine)
    JJ is a Japanese fashion and lifestyle magazine published by Kobunsha. It was established in 1975 as an extra issue of Weekly Josei Jishin, and was the first women's magazine for college students in Japan. Most readers of JJ are females between the ages of 17 and 26, and range from college students...

  • Daimaru
    Daimaru
    is a Japanese department stores chain, principally located in the Kansai region of Japan. The chain is operated by Daimaru Matsuzakaya Department Stores, a subsidiary of J. Front Retailing...

  • Häagen-Dazs
    Häagen-Dazs
    Häagen-Dazs is a brand of ice cream, established by Jewish-Polish immigrants Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976...

  • Thailand
    Thailand
    Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...

  • Wacoal
    Wacoal
    is a worldwide lingerie manufacturer and marketer headquartered in Kyoto, Japan. It is a subsidiary wholly owned by .Wako Shoji was founded by Koichi Tsukamoto in 1946...

  • VISA Japan
  • Shiseido
    Shiseido
    is a major Japanese hair care and cosmetics producer. It is the oldest cosmetics company in the world and the fourth largest cosmetics company in the world.-History:...

  • Kirin Brewery Company
    Kirin Brewery Company
    is a Japanese company. It is a member of the Mitsubishi keiretsu.-Overview:Kirin sells two of the most popular beers in Japan, Kirin Lager--the country's oldest beer brand--and Ichiban Shibori. In the happoshu category, Kirin Tanrei is the top seller. Kirin handles domestic distribution for...

  • Namco Bandai
    Namco Bandai
    , also known as the Bandai Namco Group, is a Japanese holding company formed from the merger of Namco and Bandai. It has interests in toys, video games and arcades, anime, and amusement parks. The new entity was founded on September 29, 2005...

  • UCC Ueshima Coffee Co.
    UCC Ueshima Coffee Co.
    is a manufacturer of coffee and tea products in Kobe, Hyōgo. "UCC" stands for "Ueshima Coffee Company".Note that the official English corporate name is fully capitalized: UCC UESHIMA COFFEE CO., LTD.It owns Kona coffee farm on the island of Hawaii....

  • Nissan Motors
    Nissan Motors
    , usually shortened to Nissan , is a multinational automaker headquartered in Japan. It was a core member of the Nissan Group, but has become more independent after its restructuring under Carlos Ghosn ....

  • Asahi Kasei
    Asahi Kasei
    is a Japanese company. The main products are chemicals and materials science. The company has around 25,000 employees and had consolidated sales of ¥ 1.7 trillion in 2008. It was founded in May 1931, using the paid in capital of Nobeoka Ammonia Fiber Co., Ltd, a Nobeoka, Miyazaki based producer of...

  • Kodansha
    Kodansha
    , the largest Japanese publisher, produces the manga magazines Nakayoshi, Afternoon, Evening, and Weekly Shonen Magazine, as well as more literary magazines such as Gunzō, Shūkan Gendai, and the Japanese dictionary Nihongo Daijiten. The company has its headquarters in Bunkyō, Tokyo...

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