is a worldwide lingerie

Lingerie

Lingerie are fashionable and possibly alluring undergarments.Lingerie usually incorporates one or more flexible, stretchy materials like Lycra, nylon , polyester, satin, lace, silk and sheer fabric which are not typically used in more functional, basic cotton undergarments.The term in the French...

 manufacturer and marketer headquartered in Kyoto

Kyoto

is a city in the central part of the island of Honshū, Japan. It has a population close to 1.5 million. Formerly the imperial capital of Japan, it is now the capital of Kyoto Prefecture, as well as a major part of the Osaka-Kobe-Kyoto metropolitan area.-History:...

, Japan

Japan

Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

. It is a subsidiary wholly owned by .

Wako Shoji (precursor to Wako Corp.) was founded by Koichi Tsukamoto in 1946. The brand's promotion often features female celebrities, such as 'Empress of pop' Ayumi Hamasaki

Ayumi Hamasaki

is a Japanese singer-songwriter, record producer, model, lyricist, and actress. Also called "Ayu" by her fans, Hamasaki has been dubbed the "Empress of Pop" because of her popularity and widespread influence in Japan and throughout Asia. Born and raised in Fukuoka, she moved to Tokyo at fourteen to...

 in 2008 and 2009.

Products

Wacoal produces brassiere

Brassiere

A brassiere is an undergarment that covers, supports, and elevates the breasts. Since the late 19th century, it has replaced the corset as the most widely accepted method for supporting breasts....

s, panties

Panties

Panties are a form of underwear, usually light and snug-fitting, designed to be worn by women or girls in the area directly below the waist. Typical components include an elastic waistband, a crotch panel to cover the genital area , and a pair of leg openings which, like the waistband, are often...

, shapewear, camisole

Camisole

A camisole is a sleeveless undergarment for women, normally extending to the waist. The camisole is usually made of satin, nylon, or cotton.- Historical definition :...

s and accessories. Wacoal spends nearly six months designing every bra and panty. Bras sizes range from 30AA to 46DDD. The G-Cup Collection offers a selection of full figured bras, designed in sizes DD, DDD and G.

In 1999, Wacoal launched an Awareness Bra campaign in conjunction with the Susan G. Komen Breast Cancer Foundation. In 2002, Pink Ribbon

Pink ribbon

The pink ribbon is an international symbol of breast cancer awareness. Pink ribbons, and the color pink in general, identify the wearer or promoter with the breast cancer brand and express moral support for women with breast cancer....

activities started.

b.tempt'd

In 2009, Wacoal successfully launched b.tempt'd by Wacoal. This lingerie brand was designed to entice the "young-minded woman" with "sexy, sophisticated, and flirty" lingerie. b.tempt'd also retains Wacoal's signature trademarks of exceptional quality, fit, and service.

External links

• Wacoal Global Home Page, Wacoal Holdings
• WACOAL HOLDINGS CORP., official website
• Wacoal America official e-Commerce site
• b.tempt'd official e-Commerce site
• Wacoal , official website