Knock-off Nigel
Encyclopedia
Knock-off Nigel was an anti-piracy
Copyright infringement
Copyright infringement is the unauthorized or prohibited use of works under copyright, infringing the copyright holder's exclusive rights, such as the right to reproduce or perform the copyrighted work, or to make derivative works.- "Piracy" :...

 campaign in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

.

The campaign included a series of television advertisements in which the eponymous Nigel was described as having bought pirated DVD
DVD
A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....

s, illegally downloaded film
Film
A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...

s, and so on, to the accompaniment of a derisive song: "He's a knock-off Nigel..." As a result of his wrongdoings, Nigel was left lonely and despised by his peers.

There were also ads which included the movies Ratatouille and WALL-E, the latter which was put on some Disney Pixar DVDs in the US, but "Don't be a knock-off Nigel" was replaced by "Don't buy rubbish!"

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK